Marketing Automation Specialist

Marketing Automation Specialist – GoHighLevel, ManyChat & Funnels | Remote
Position Type: Full-Time, Remote
Working Hours: EST / U.S. Business Hours
About the Role
At Pavago, one of our clients is hiring a Marketing Automation Specialist to build and manage lead-generation systems across GoHighLevel, ManyChat, funnels, CRM workflows, AI content, and marketing automation tools.
This is a hands-on execution role for someone who understands how to turn traffic, content, and social engagement into qualified leads and booked calls through scalable automation systems.
You’ll own the infrastructure behind lead generation — from landing pages and Instagram DM automations to CRM pipelines, nurture sequences, booking flows, and AI-powered content workflows.
What You’ll Own
GoHighLevel & Marketing Automation

Build and manage workflows inside GoHighLevel (GHL)

Create automated email, SMS, follow-up, and nurture sequences

Build and maintain CRM pipelines and lead stages

Connect forms, landing pages, calendars, funnels, and CRM workflows

Automate repetitive marketing and operational processes

Monitor automation performance and troubleshoot workflow issues

Ensure leads are properly captured, routed, tracked, and followed up with

Prevent lead leakage across the marketing and sales funnel

Funnels & Conversion Optimization

Build landing pages, lead-generation funnels, and booking flows

Create clear conversion paths from initial engagement through booked calls

Improve funnel messaging, structure, and user experience

Monitor conversion rates and identify drop-off points

Test and optimize funnel elements based on performance

Continuously improve lead-to-booking conversion rates

ManyChat & Instagram DM Automation

Build and manage ManyChat automation workflows

Create Instagram DM funnels using keyword and engagement triggers

Build automated replies, qualification flows, and lead capture sequences

Connect ManyChat leads with GoHighLevel and other marketing systems

Turn Instagram engagement into qualified leads and booked calls

Monitor and optimize DM automation performance

AI Content & Repurposing

Use ChatGPT, HeyGen, and similar AI tools to accelerate marketing execution

Turn long-form or raw content into multiple marketing assets

Batch-create content for LinkedIn, Instagram, email, and short-form platforms

Develop content that supports lead generation and conversion — not just engagement

Build repeatable AI-assisted content workflows

Identify opportunities to increase content output without sacrificing quality

Short-Form Video & Content

Repurpose long-form content into Reels, Shorts, and social clips

Perform basic video editing using CapCut, Descript, or similar tools

Create multiple short-form assets from existing content

Optimize content for different social platforms and audiences

Support consistent content production and distribution

Integrations & Workflow Automation

Connect marketing systems using Zapier, Make, n8n, or similar tools

Build reliable workflows between CRM, forms, funnels, calendars, and marketing platforms

Troubleshoot broken integrations and automation logic

Reduce manual work through scalable systems

Document important workflows and automation processes

Paid Lead Generation

Support Facebook and Instagram lead-generation campaigns

Assist with campaign setup and lead-flow management

Monitor lead quality and acquisition performance

Ensure paid leads enter the correct CRM and nurture workflows

Help improve and scale paid acquisition as lead-generation systems mature

Must-Have Experience & Skills

Strong hands-on experience with GoHighLevel

Proven experience building:

Lead-generation funnels

CRM workflows and pipelines

Email and SMS automations

Booking systems

Follow-up and nurture sequences

Strong ManyChat experience, particularly Instagram DM automation

Strong understanding of lead generation and conversion funnels

Experience using ChatGPT and AI tools within marketing workflows

Experience with content repurposing and short-form content

Familiarity with Zapier, Make, n8n, or similar automation platforms

Ability to troubleshoot automation and lead-flow issues independently

Strong organizational and execution skills

Strong written English communication

Ability to work during U.S. EST business hours

Nice to Have

Experience supporting founders, coaches, agencies, or online businesses

Facebook and Instagram Ads experience

Conversion Rate Optimization (CRO) experience

Advanced prompt engineering or AI workflow experience

Experience with HeyGen or AI-generated video

Experience scaling inbound lead-generation systems

Experience connecting multiple marketing platforms through APIs or automation tools

Tools & Tech
GoHighLevel | ManyChat | ChatGPT | HeyGen | Zapier | Make | n8n | CapCut | Descript | Meta Ads
What Makes You a Strong Fit

You think in systems, funnels, automation, and conversion

You’re genuinely hands-on and enjoy building workflows yourself

You understand how marketing systems connect from traffic → lead → nurture → booking

You move quickly and troubleshoot problems independently

You care about measurable business outcomes, not vanity metrics

You know how to combine AI, content, CRM, and automation effectively

You continuously look for ways to eliminate repetitive manual work

You can take ownership without constant supervision

What a Typical Day Looks Like
You may start your day reviewing lead flow and troubleshooting a GoHighLevel workflow, then build a ManyChat Instagram DM sequence, optimize a booking funnel, repurpose long-form content into short-form assets using AI, and review the performance of a Meta lead-generation campaign.
You’ll regularly move between automation, funnels, CRM management, AI content, integrations, and conversion optimization.
In short: you build the systems that turn marketing activity into qualified leads and booked opportunities.
Key Metrics for Success

Qualified leads generated

Funnel conversion rates

Lead-to-booking conversion rates

Automation reliability

Lead tracking and CRM accuracy

Reduction in manual marketing workflows

Consistent content output

Speed and quality of campaign execution

Improvement in overall lead-generation efficiency

Growth Path
Strong performers can grow into roles such as:
Marketing Operations Lead | Growth Marketing Manager | Automation Strategist | Funnel & CRM Manager
Interview Process

Initial Screening Call

Spark Hire Video Interview

Recruiter Interview

Client Interview

Offer & Onboarding

Apply Now
If you’re highly skilled with GoHighLevel and ManyChat, can build lead-generation funnels and automations from the ground up, and know how to use AI to make marketing systems faster and more effective, we’d love to hear from you.
Apply now and help build scalable marketing systems that turn content and traffic into measurable business growth.
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Originally posted on Himalayas