Making a fake guru so Viral that he can influence people and grow his empire

I’m orchestrating a large-scale social experiment: we will create a baba so famous that real people start following him, then pull back the curtain to show exactly how emotional stories and promises can influence decisions. The figure is 100 % fictional, yet that will be revealed only after he gathers genuine traction, in order to maximise the educational impact.

To make this work I need an all-round task force. Psychology and behavioural-science specialists will craft the persuasion triggers; social-media strategists will decide where and when to drop each hook; Reels and TikTok short-form creators will shape the viral assets; paid-ads pros will amplify reach through Meta Ads Manager, Google Ads and similar platforms; finally, sharp copy and content writers will keep the narrative tight and relatable.

Key deliverables
• Cohesive brand kit for the baba: name, visual style, core “teachings” and origin story
• 30-day cross-platform content calendar with ready-to-publish posts, captions and hashtags
• At least ten high-impact video reels (15–60 s) plus matching stills and memes
• Paid-ad creatives and targeting blueprint to spark the first follower wave
• Community-management guidelines that sustain authenticity during the build-up phase
• Reveal package: a flagship video, explainer articles and infographics that expose the tactics used and drive the learning outcome

Acceptance criteria
• 50 000 real-account followers (combined across Instagram, TikTok, YouTube or similar) within the agreed launch window
• Minimum 5 % engagement rate on organic posts during the growth phase
• Documented evidence—screenshots, analytics exports, media mentions—demonstrating that the audience experienced the shift from belief to awareness once the reveal drops

If you have battle-tested skills in any of these areas and thrive on unconventional, impact-driven projects, let’s make this campaign a case study in modern persuasion.