Low-Cost FB/IG Lead Campaigns

I’m planning on Facebook and Instagram ads focused on one thing only—qualified leads. The ads must send traffic to my own interactive eligibility form (5–6 quick questions plus contact details); I do not want to use Facebook’s native lead forms. The audience will be a balanced mix of brand-new prospects and existing customers, so the campaign structure and creative need to reflect two slightly different intent levels.

The job centres on building, launching, and refining the campaigns so that the cost per lead stays as low as possible without sacrificing quality. That means solid pixel or CAPI tracking, thoughtful look-alike and retargeting segments, compelling ad copy/imagery, and constant optimisation of placements, budgets, and bids.

Deliverables
• Full campaign setup in Ads Manager (FB & IG, conversion-optimised to my external form)
• Integration of tracking events to measure form starts and completions
• Two ad concepts per audience segment, each with A/B visuals and copy variants
• A brief report after the first week outlining spend, CPL, and recommended tweaks

Once the first round is live, I’ll rely on you to monitor performance, prune under-performing elements, and suggest creative or targeting adjustments that drive the CPL down even further.