Long-Term SEO Specialist for Pest Control Site
Budget / SalaryC$30–250
TypeFreelance project
LocationRemote
Posted13 hours ago
Long-Term SEO Monthly Requirements
Required: Rank Math Enterprise Version — approximately $3/client/year
Main Objective
Improve the local pest control business website’s organic visibility, indexing, technical SEO, rankings, and site structure over time.
The website has 300+ existing pages, so the primary focus is to audit, improve, and properly index existing pages before creating unnecessary new pages.
Monthly SEO Targets
- +5–15% organic visibility growth
- +5–10% increase in indexed priority pages
- +3–8 positions improvement for priority keywords
1. Technical SEO — Highest Priority
Monthly Tasks
- Monitor Google Search Console (GSC)
- Identify and resolve crawlability issues
- Audit indexation and technical errors
- Monitor Core Web Vitals and site speed
- Check mobile usability and rendering issues
- Resolve duplicate content and canonical issues
- Fix broken links, redirects, and 404 errors
- Review XML sitemap and robots.txt
- Improve site structure and crawl depth
- Validate and troubleshoot schema markup
Targets
- Reduce technical errors by 10–20% monthly
- Improve Core Web Vitals by 5–10%
- Reduce crawl-related issues by 15%
2. Indexing — Major Priority
Monthly Tasks
- Review GSC indexing reports
- Identify important pages that are not indexed
- Resolve unnecessary "noindex", canonical, and indexing issues
- Prioritize service pages and location pages
- Monitor newly submitted and previously excluded URLs
Targets
- +5–10% indexed priority pages monthly
- -10–15% reduction in important unindexed URLs
- Maintain 80–90%+ indexing for priority pages
3. Optimization of 300+ Existing Pages
Prioritize pages based on:
- Organic traffic
- Keyword rankings
- Conversion potential
- Indexing status
- Page quality
- Search intent
- Cannibalization risk
- Business importance
Targets
- Optimize 10–20% of priority pages monthly
- Improve organic CTR by 5–10%
- Reduce keyword cannibalization by 5–15%
4. On-Page SEO
Strategy & Guidance
Rank Math will be used for routine on-page SEO execution, while the SEO specialist focuses on strategy and quality control.
Tasks include:
- Keyword intent alignment
- Primary and secondary keyword targeting
- Title and meta description recommendations
- Heading and content structure
- Internal linking recommendations
- Keyword cannibalization fixes
- Content optimization recommendations
- URL and page structure recommendations
Targets
- +5–10% CTR improvement
- +3–8 ranking-position improvement
- +5–10% engagement improvement
5. Internal Linking
Monthly Tasks
- Identify and fix orphan pages
- Improve service-to-location page linking
- Strengthen relevant location-to-service connections
- Remove weak, irrelevant, or excessive links
- Improve contextual internal links
- Ensure important pages receive sufficient internal link authority
Targets
- Reduce orphan pages by 20–30%
- Increase internal-link coverage by 10–15%
- Improve crawl efficiency by 5–10%
6. Content Strategy
Client provides the required content.
SEO specialist provides:
- SEO briefs
- Keyword targeting
- Search-intent guidance
- Recommended page structure
- Heading structure
- Internal linking plan
- Optimization requirements before publication
Target
100% of new or updated content should be SEO-optimized before publishing.
The strategy should prioritize improving existing pages rather than unnecessary content expansion.
7. Keyword Tracking & Ranking Monitoring
Monthly Tasks
- Monitor priority keyword rankings
- Track ranking changes
- Monitor organic CTR
- Monitor organic traffic
- Identify ranking declines
- Identify keyword opportunities
- Detect keyword cannibalization
- Track service and location keyword performance
Targets
- +3–8 positions for priority keywords
- +5–10% increase in keywords ranking in the Top 10
- +5–10% CTR growth
8. Backlinks
Use a quality-over-quantity, white-hat approach.
Strategy
- Build relevant backlinks only
- Prioritize authoritative websites
- Maintain topical and geographic relevance
- Avoid spammy or low-quality link networks
- Monitor backlink quality and referring domains
Targets
- +5–10% relevant referring domains monthly
- 100% relevance alignment for targeted link-building opportunities
9. Competitor Analysis
Monthly Tasks
- Monitor top local pest control competitors
- Identify competitor keyword opportunities
- Analyze ranking gaps
- Identify content and service-page gaps
- Identify opportunities to improve existing pages
Targets
- Identify 5–10 keyword/content gaps monthly
- Close 1–3 priority gaps monthly
10. Schema
Monthly Tasks
- Review existing schema
- Fix schema errors
- Validate structured data
- Ensure appropriate schema is used for relevant pages
- Monitor Google Rich Results eligibility
Target
- 95–100% schema accuracy on applicable pages
11. Rank Math Enterprise
Rank Math Enterprise will be used for routine SEO implementation and monitoring, including:
- On-page SEO checks
- Titles and meta descriptions
- Schema implementation
- Internal linking assistance
- Redirect management
- Sitemap-related SEO functions
- SEO analysis
- Keyword/page optimization
- Routine SEO monitoring
The SEO specialist should focus primarily on strategy, technical issues, prioritization, analysis, and quality control, rather than manually performing tasks that Rank Math can efficiently handle.
12. Monthly Reporting
Provide a monthly SEO report covering:
- Organic traffic
- Keyword rankings
- CTR
- Indexed pages
- Unindexed priority pages
- Technical SEO issues
- Completed technical fixes
- Page optimization progress
- Internal linking progress
- Backlink/referring-domain progress
- Competitor opportunities
- Priority actions for the following month
13. Page Tracking
Maintain a monthly tracking sheet containing:
- URL
- Page type
- Target keyword
- Secondary keywords
- Current ranking
- Previous ranking
- Indexing status
- SEO status
- Issues identified
- Actions required
- Actions completed
- Monthly progress
14. Priority Order
SEO work should be performed in this order:
1. Technical SEO + Indexing
2. High-value existing pages
3. Service and location pages
4. Keyword cannibalization
5. Internal linking
6. On-page optimization
7. Content strategy
8. Quality backlinks
9. Competitor gap analysis
---
Important Requirements
- Focus primarily on improving the existing 300+ pages.
- Do not create new pages simply to increase page count.
- Prioritize pages with genuine search demand, business value, and ranking potential.
- Keep all SEO work white-hat and Google-compliant.
- Avoid spammy backlinks, keyword stuffing, doorway pages, and unnecessary location-page expansion.
- Use Rank Math Enterprise to reduce repetitive manual SEO work.
- The SEO specialist should concentrate on technical SEO, strategy, analysis, indexing, prioritization, and quality control.
- Client will provide content when content updates or new content are required.
- Every month should have measurable improvements, documented actions, and clear priorities for the following month.
Required: Rank Math Enterprise Version — approximately $3/client/year
Main Objective
Improve the local pest control business website’s organic visibility, indexing, technical SEO, rankings, and site structure over time.
The website has 300+ existing pages, so the primary focus is to audit, improve, and properly index existing pages before creating unnecessary new pages.
Monthly SEO Targets
- +5–15% organic visibility growth
- +5–10% increase in indexed priority pages
- +3–8 positions improvement for priority keywords
1. Technical SEO — Highest Priority
Monthly Tasks
- Monitor Google Search Console (GSC)
- Identify and resolve crawlability issues
- Audit indexation and technical errors
- Monitor Core Web Vitals and site speed
- Check mobile usability and rendering issues
- Resolve duplicate content and canonical issues
- Fix broken links, redirects, and 404 errors
- Review XML sitemap and robots.txt
- Improve site structure and crawl depth
- Validate and troubleshoot schema markup
Targets
- Reduce technical errors by 10–20% monthly
- Improve Core Web Vitals by 5–10%
- Reduce crawl-related issues by 15%
2. Indexing — Major Priority
Monthly Tasks
- Review GSC indexing reports
- Identify important pages that are not indexed
- Resolve unnecessary "noindex", canonical, and indexing issues
- Prioritize service pages and location pages
- Monitor newly submitted and previously excluded URLs
Targets
- +5–10% indexed priority pages monthly
- -10–15% reduction in important unindexed URLs
- Maintain 80–90%+ indexing for priority pages
3. Optimization of 300+ Existing Pages
Prioritize pages based on:
- Organic traffic
- Keyword rankings
- Conversion potential
- Indexing status
- Page quality
- Search intent
- Cannibalization risk
- Business importance
Targets
- Optimize 10–20% of priority pages monthly
- Improve organic CTR by 5–10%
- Reduce keyword cannibalization by 5–15%
4. On-Page SEO
Strategy & Guidance
Rank Math will be used for routine on-page SEO execution, while the SEO specialist focuses on strategy and quality control.
Tasks include:
- Keyword intent alignment
- Primary and secondary keyword targeting
- Title and meta description recommendations
- Heading and content structure
- Internal linking recommendations
- Keyword cannibalization fixes
- Content optimization recommendations
- URL and page structure recommendations
Targets
- +5–10% CTR improvement
- +3–8 ranking-position improvement
- +5–10% engagement improvement
5. Internal Linking
Monthly Tasks
- Identify and fix orphan pages
- Improve service-to-location page linking
- Strengthen relevant location-to-service connections
- Remove weak, irrelevant, or excessive links
- Improve contextual internal links
- Ensure important pages receive sufficient internal link authority
Targets
- Reduce orphan pages by 20–30%
- Increase internal-link coverage by 10–15%
- Improve crawl efficiency by 5–10%
6. Content Strategy
Client provides the required content.
SEO specialist provides:
- SEO briefs
- Keyword targeting
- Search-intent guidance
- Recommended page structure
- Heading structure
- Internal linking plan
- Optimization requirements before publication
Target
100% of new or updated content should be SEO-optimized before publishing.
The strategy should prioritize improving existing pages rather than unnecessary content expansion.
7. Keyword Tracking & Ranking Monitoring
Monthly Tasks
- Monitor priority keyword rankings
- Track ranking changes
- Monitor organic CTR
- Monitor organic traffic
- Identify ranking declines
- Identify keyword opportunities
- Detect keyword cannibalization
- Track service and location keyword performance
Targets
- +3–8 positions for priority keywords
- +5–10% increase in keywords ranking in the Top 10
- +5–10% CTR growth
8. Backlinks
Use a quality-over-quantity, white-hat approach.
Strategy
- Build relevant backlinks only
- Prioritize authoritative websites
- Maintain topical and geographic relevance
- Avoid spammy or low-quality link networks
- Monitor backlink quality and referring domains
Targets
- +5–10% relevant referring domains monthly
- 100% relevance alignment for targeted link-building opportunities
9. Competitor Analysis
Monthly Tasks
- Monitor top local pest control competitors
- Identify competitor keyword opportunities
- Analyze ranking gaps
- Identify content and service-page gaps
- Identify opportunities to improve existing pages
Targets
- Identify 5–10 keyword/content gaps monthly
- Close 1–3 priority gaps monthly
10. Schema
Monthly Tasks
- Review existing schema
- Fix schema errors
- Validate structured data
- Ensure appropriate schema is used for relevant pages
- Monitor Google Rich Results eligibility
Target
- 95–100% schema accuracy on applicable pages
11. Rank Math Enterprise
Rank Math Enterprise will be used for routine SEO implementation and monitoring, including:
- On-page SEO checks
- Titles and meta descriptions
- Schema implementation
- Internal linking assistance
- Redirect management
- Sitemap-related SEO functions
- SEO analysis
- Keyword/page optimization
- Routine SEO monitoring
The SEO specialist should focus primarily on strategy, technical issues, prioritization, analysis, and quality control, rather than manually performing tasks that Rank Math can efficiently handle.
12. Monthly Reporting
Provide a monthly SEO report covering:
- Organic traffic
- Keyword rankings
- CTR
- Indexed pages
- Unindexed priority pages
- Technical SEO issues
- Completed technical fixes
- Page optimization progress
- Internal linking progress
- Backlink/referring-domain progress
- Competitor opportunities
- Priority actions for the following month
13. Page Tracking
Maintain a monthly tracking sheet containing:
- URL
- Page type
- Target keyword
- Secondary keywords
- Current ranking
- Previous ranking
- Indexing status
- SEO status
- Issues identified
- Actions required
- Actions completed
- Monthly progress
14. Priority Order
SEO work should be performed in this order:
1. Technical SEO + Indexing
2. High-value existing pages
3. Service and location pages
4. Keyword cannibalization
5. Internal linking
6. On-page optimization
7. Content strategy
8. Quality backlinks
9. Competitor gap analysis
---
Important Requirements
- Focus primarily on improving the existing 300+ pages.
- Do not create new pages simply to increase page count.
- Prioritize pages with genuine search demand, business value, and ranking potential.
- Keep all SEO work white-hat and Google-compliant.
- Avoid spammy backlinks, keyword stuffing, doorway pages, and unnecessary location-page expansion.
- Use Rank Math Enterprise to reduce repetitive manual SEO work.
- The SEO specialist should concentrate on technical SEO, strategy, analysis, indexing, prioritization, and quality control.
- Client will provide content when content updates or new content are required.
- Every month should have measurable improvements, documented actions, and clear priorities for the following month.
Apply on Freelancer →
Project sourced from Freelancer.com. Applications happen directly on the original platform — we never collect your data.