Local Brand Awareness Marketing

The Client is developing a digital platform that enables businesses to plan, manage, and measure digital marketing campaigns. The appointed agency will deliver a 90-day marketing engagement covering platform content and communications, user onboarding and engagement, and business acquisition through digital channels.

The engagement aims to build awareness and establish the Platform’s credibility by effectively communicating its value proposition to targeted business audiences. It seeks to drive user acquisition and sustained engagement through structured registration, onboarding, and educational initiatives while generating qualified business leads and converting them into successful registrations, initial campaign launches, and repeat platform usage.

Additionally, the engagement will ensure the development and delivery of consistent, high-quality content across the Platform’s marketing touchpoints and agreed social media channels. A robust performance measurement framework will also be established to monitor results, optimize marketing activities, and continuously improve effectiveness and efficiency throughout the engagement period.

Brand assets, product information, and access will be provided at the appropriate stage under agreed confidentiality arrangements. The selected freelancer is expected to develop a strong technical proposal with detailed plans for execution.