LinkedIn & Facebook Outreach Campaign

I’m ready to ramp up cold outreach on both LinkedIn and Facebook for our US-Only freelancer marketplace. The immediate objective is to identify and engage 100-200 freelancers who fit our service niche; once that community is in place, the focus will pivot to approaching prospective client accounts.

Here’s what I need from you: develop and run a structured outreach workflow—connection requests, follow-up messages, and light-touch nurturing—so we consistently surface qualified leads without feeling spammy. Copy should be tailored to each platform’s tone, and you’ll handle tracking so we always know where every contact sits in the funnel.

Because the timeline is flexible, I’d like you to prioritize thoughtful targeting and message testing over speed. Expect to iterate, refine, and scale only what proves effective.

Deliverables
• Outreach strategy document covering targeting criteria, message sequences, and KPIs
• Polished LinkedIn and Facebook message templates plus variations for A/B tests
• Weekly progress reports with lead counts, response rates, and next-step recommendations

If you already work comfortably with tools such as LinkedIn Sales Navigator, Facebook Groups search, or light CRM/Google Sheets tracking, that’s a bonus. Let me know your approach and any past wins with similar campaigns.