Lifecycle Marketing Associate
TypeFull-time job
LocationPakistan
Posted1 hour ago
About Fasset
Fasset is an American founded banking and investment platform focused on enhancing financial inclusion in emerging markets, enabling individuals and businesses to securely invest from anywhere in the world. Founded by Mohammad Raafi Hossain and Daniel Ahmed, Fasset has raised more than $80 million in funding and holds regulatory approvals in several countries, including the UAE, Indonesia, Malaysia, the EU, Türkiye, Pakistan, and others.
About the Role
We're looking for a Retention and Lifecycle Marketing Associate to focus on churn reduction, and increase repeat usage and transactions across our user base. This role directly impacts unit economics and makes our acquisition spend work harder, by ensuring the users we bring in stick around and keep coming back. You'll lead the rollout of our new CRM, design and implement lifecycle journeys, and run ongoing campaigns that keep users engaged at every stage.
What You'll Do
Lead the rollout and setup of the new CRM platform, including workflows, segmentation, and integrations
Design and implement lifecycle marketing journeys across onboarding, activation, engagement, and win-back stages
Build and execute retention campaigns (email, push, SMS, in-app) targeted at reducing churn and driving repeat transactions
Segment users based on behavior, value, and lifecycle stage to personalize messaging and offers
Track and report on retention metrics, including churn rate, repeat usage, and campaign performance
Partner with Performance Marketing to ensure newly acquired users are onboarded into strong lifecycle journeys
Collaborate with Product to identify friction points and opportunities to improve user engagement
Continuously test and optimize messaging, timing, and channels to improve retention outcomes
What We're Looking For
3-5 years of experience in CRM, lifecycle marketing, or retention marketing
Hands-on experience setting up or managing a CRM platform (e.g. MoEngage, Braze, CleverTap or similar)
Strong understanding of lifecycle marketing principles, including segmentation and journey design
Analytical mindset, comfortable tracking churn, repeat usage, and campaign performance metrics
Experience running multi-channel campaigns (email, push, SMS, in-app)
Experience with A/B testing frameworks within CRM platforms
Ability to work cross-functionally with Product and Performance Marketing
Detail-oriented and organized, able to manage multiple concurrent journeys and campaigns
Nice to Have
Experience in fintech, consumer apps, or high-growth startups
Basic SQL or data analysis skills for deeper segmentation and reporting
You'll Thrive Here If You Lead with HEART
Humble Curiosity: you dig into why users churn or come back, testing new journeys and learning from what the data tells you rather than relying on assumptions
Enthusiasm: you bring energy to the details of lifecycle marketing, because you know a well-timed message can be the difference between a user staying or leaving
Act Like Owners: you treat retention and churn numbers like your own scoreboard, proactively flagging risks and opportunities rather than waiting to be asked
Raise the Bar: you sweat the details of segmentation, timing, and messaging, because you know that precision is what makes lifecycle marketing actually work
Tenacity: you keep testing and refining journeys even when early results are mixed, because you know retention gains build over time
Originally posted on Himalayas
Fasset is an American founded banking and investment platform focused on enhancing financial inclusion in emerging markets, enabling individuals and businesses to securely invest from anywhere in the world. Founded by Mohammad Raafi Hossain and Daniel Ahmed, Fasset has raised more than $80 million in funding and holds regulatory approvals in several countries, including the UAE, Indonesia, Malaysia, the EU, Türkiye, Pakistan, and others.
About the Role
We're looking for a Retention and Lifecycle Marketing Associate to focus on churn reduction, and increase repeat usage and transactions across our user base. This role directly impacts unit economics and makes our acquisition spend work harder, by ensuring the users we bring in stick around and keep coming back. You'll lead the rollout of our new CRM, design and implement lifecycle journeys, and run ongoing campaigns that keep users engaged at every stage.
What You'll Do
Lead the rollout and setup of the new CRM platform, including workflows, segmentation, and integrations
Design and implement lifecycle marketing journeys across onboarding, activation, engagement, and win-back stages
Build and execute retention campaigns (email, push, SMS, in-app) targeted at reducing churn and driving repeat transactions
Segment users based on behavior, value, and lifecycle stage to personalize messaging and offers
Track and report on retention metrics, including churn rate, repeat usage, and campaign performance
Partner with Performance Marketing to ensure newly acquired users are onboarded into strong lifecycle journeys
Collaborate with Product to identify friction points and opportunities to improve user engagement
Continuously test and optimize messaging, timing, and channels to improve retention outcomes
What We're Looking For
3-5 years of experience in CRM, lifecycle marketing, or retention marketing
Hands-on experience setting up or managing a CRM platform (e.g. MoEngage, Braze, CleverTap or similar)
Strong understanding of lifecycle marketing principles, including segmentation and journey design
Analytical mindset, comfortable tracking churn, repeat usage, and campaign performance metrics
Experience running multi-channel campaigns (email, push, SMS, in-app)
Experience with A/B testing frameworks within CRM platforms
Ability to work cross-functionally with Product and Performance Marketing
Detail-oriented and organized, able to manage multiple concurrent journeys and campaigns
Nice to Have
Experience in fintech, consumer apps, or high-growth startups
Basic SQL or data analysis skills for deeper segmentation and reporting
You'll Thrive Here If You Lead with HEART
Humble Curiosity: you dig into why users churn or come back, testing new journeys and learning from what the data tells you rather than relying on assumptions
Enthusiasm: you bring energy to the details of lifecycle marketing, because you know a well-timed message can be the difference between a user staying or leaving
Act Like Owners: you treat retention and churn numbers like your own scoreboard, proactively flagging risks and opportunities rather than waiting to be asked
Raise the Bar: you sweat the details of segmentation, timing, and messaging, because you know that precision is what makes lifecycle marketing actually work
Tenacity: you keep testing and refining journeys even when early results are mixed, because you know retention gains build over time
Originally posted on Himalayas
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