Lead-Generation Digital Marketing Management
Budget / SalaryHourly project
TypeFreelance project
LocationRemote
Posted1 hour ago
About the project
We're a digital marketing agency that works with a cooperative of more than 100 independent flooring stores. From November 2026 through March 2027, we're running a pilot at two stores. It tests whether call tracking, missed-call follow-up and after-hours AI call answering bring in enough extra sales to justify the cost. An outside agency builds and runs the technology. We need a project manager who owns the day-to-day work: keeping the agency on schedule, keeping the store owners involved, and keeping the numbers clean.
What you'll do
Manage the implementation agency week to week. You'll track deliverables, deadlines and open issues against a fixed pilot calendar with set go/no-go dates.
Serve as the main point of contact for the two store owners and their staff. That includes scheduling, onboarding, training check-ins and gathering feedback.
Verify that call tracking, number swapping, form tracking and CRM lead records work correctly before launch and stay accurate during the pilot.
Review a weekly sample of AI-answered and missed calls against a quality checklist, and flag problems to the agency.
Build and send a weekly scorecard covering leads by source, answered and missed calls, appointments booked, quotes, and closed sales tied back to leads.
Keep a clean decision log and write short summaries for the leadership team at each checkpoint (December, January and March).
Coordinate with an independent reviewer who audits the results.
What you need
3+ years managing digital marketing projects or agency relationships for local, multi-location or home-services businesses.
Hands-on experience with call tracking (CallRail or similar), GA4 and at least one CRM (GoHighLevel, HubSpot, Vendasta or similar).
Comfort with spreadsheets and dashboards. You can reconcile leads to sales and spot bad data.
Clear written English, and you're comfortable talking by phone with small-business owners.
Available during US Eastern business hours for calls.
Nice to have
Experience in flooring, home improvement or retail showrooms.
Experience with AI voice or AI receptionist tools, or with reviewing call quality.
Experience with A2P 10DLC text-messaging registration (the carrier approval required before business texting).
Time and terms
About [10–15] hours a week from October 2026 through March 2027, with the possibility of extending if the pilot expands.
Paid hourly.
Remote, reporting to the agency owner.
To apply, answer these:
Describe a project where you managed an outside agency or vendor. What went wrong, and how did you fix it?
How would you check that call tracking is attributing calls to the right source?
What tools have you used for call tracking, CRM and reporting?
What's your hourly rate, and how many hours a week can you commit through March 2027?
We're a digital marketing agency that works with a cooperative of more than 100 independent flooring stores. From November 2026 through March 2027, we're running a pilot at two stores. It tests whether call tracking, missed-call follow-up and after-hours AI call answering bring in enough extra sales to justify the cost. An outside agency builds and runs the technology. We need a project manager who owns the day-to-day work: keeping the agency on schedule, keeping the store owners involved, and keeping the numbers clean.
What you'll do
Manage the implementation agency week to week. You'll track deliverables, deadlines and open issues against a fixed pilot calendar with set go/no-go dates.
Serve as the main point of contact for the two store owners and their staff. That includes scheduling, onboarding, training check-ins and gathering feedback.
Verify that call tracking, number swapping, form tracking and CRM lead records work correctly before launch and stay accurate during the pilot.
Review a weekly sample of AI-answered and missed calls against a quality checklist, and flag problems to the agency.
Build and send a weekly scorecard covering leads by source, answered and missed calls, appointments booked, quotes, and closed sales tied back to leads.
Keep a clean decision log and write short summaries for the leadership team at each checkpoint (December, January and March).
Coordinate with an independent reviewer who audits the results.
What you need
3+ years managing digital marketing projects or agency relationships for local, multi-location or home-services businesses.
Hands-on experience with call tracking (CallRail or similar), GA4 and at least one CRM (GoHighLevel, HubSpot, Vendasta or similar).
Comfort with spreadsheets and dashboards. You can reconcile leads to sales and spot bad data.
Clear written English, and you're comfortable talking by phone with small-business owners.
Available during US Eastern business hours for calls.
Nice to have
Experience in flooring, home improvement or retail showrooms.
Experience with AI voice or AI receptionist tools, or with reviewing call quality.
Experience with A2P 10DLC text-messaging registration (the carrier approval required before business texting).
Time and terms
About [10–15] hours a week from October 2026 through March 2027, with the possibility of extending if the pilot expands.
Paid hourly.
Remote, reporting to the agency owner.
To apply, answer these:
Describe a project where you managed an outside agency or vendor. What went wrong, and how did you fix it?
How would you check that call tracking is attributing calls to the right source?
What tools have you used for call tracking, CRM and reporting?
What's your hourly rate, and how many hours a week can you commit through March 2027?
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