Lead-Generating Social Ads Campaign -- 2

I need a results-driven performance marketing push aimed squarely at generating qualified leads and sales. The entire effort will live on social media, with campaigns running across Facebook, Instagram, and LinkedIn.

You’ll take care of the strategy, audience segmentation, creative recommendations, ad set-up, daily optimisation, and clear weekly reporting so I can see CPL, ROAS, and any learning you uncover. Pixel installation, event tracking, and look-a-like audience creation should be second nature to you, and you’ll be comfortable juggling the nuances of B2C tactics on Facebook and Instagram while shifting tone for the professional environment of LinkedIn.

I’m open on ad formats—single image, carousel, video—so long as they convert. Copy must stay on-brand and comply with each platform’s policies. By the end of the first month I expect a stable, scalable campaign structure delivering cost-efficient leads, with recommendations for budget allocation and creative refresh cycles based on real data.