Lead-Generating B2C Marketing Strategy

I need a clear, actionable marketing strategy designed specifically to generate a steady flow of qualified B2C leads. My priority is to combine three key channels—social media, email marketing, and SEO-driven content—into one cohesive plan that can be rolled out over the next quarter.

Here’s what I’m looking for:
• Channel-by-channel roadmap outlining audience segmentation, messaging themes, and recommended posting or send frequency.
• Content calendar that links blog topics, social posts, and email sequences so each piece works together to pull prospects further down the funnel.
• KPIs for every stage, plus a simple tracking framework I can plug into Google Analytics, Meta Business Suite, and an email tool like Mailchimp or Klaviyo.
• Brief competitive scan to spot gaps we can exploit in search rankings and social conversations.

Acceptance criteria
• Strategy document (PDF or Google Doc) no longer than 15 pages, detailing objectives, target personas, channel tactics, and measurement plan.
• Supporting 90-day calendar in spreadsheet format with daily/weekly content slots pre-filled.
• All data sources and research links cited so I can verify.

If you have proven experience blending social, email, and SEO for consumer brands and can deliver a practical, ready-to-implement plan, I’m eager to review your approach.