Lead-Gen Social Media Campaign

I need a sharp, data-driven social media strategist to turn Facebook and Instagram into steady lead machines for my business. The single, measurable objective is lead generation; every piece of copy, creative, and targeting decision should point back to that goal.

Here’s the flow I have in mind. You’ll start by auditing my current presence, audience insights, and competitor activity, then craft a campaign roadmap that details positioning, offer, funnel steps, and ad formats. From there you will build the assets—ad sets, visuals, short-form video, landing page copy—and launch through Meta Business Suite/Facebook Ads Manager. Daily optimisation is expected: split-testing audiences, refining creative, tweaking bids, and reporting clear metrics (CPL, conversion rate, ROAS).

While social is the immediate focus, I’m open to folding in complementary tactics such as remarketing via email once the first wave is profitable, so keep scalability in mind.

Deliverables
• Campaign strategy document with target personas, hooks, and budget breakdown
• Ready-to-publish ad creatives (static & video) and post captions
• High-converting landing page or lead form setup
• Weekly performance reports with actionable next steps

Acceptance criteria: CPL meets or beats the benchmark we set together during strategy sign-off, and tracking is airtight via Meta pixel & UTMs.

If this sounds like the kind of rigorous, ROI-first project you thrive on, let’s get started.