Lead-Gen Facebook & Instagram Campaigns

I need a digital marketer who can take full ownership of my Facebook and Instagram presence and turn both channels into consistent lead-generating machines. Social Media is my core focus right now, and Facebook is especially important because driving qualified enquiries is the main goal.

Here is what I’m looking for: develop a clear audience-first strategy, design and launch compelling ad creatives, set up tracking (pixel, events, lead forms), then monitor, optimise and report on results so we can scale what works. Instagram should echo the same campaigns and creative direction, keeping brand voice and visual identity perfectly aligned across both platforms.

You’ll have the freedom to propose campaign structures, bidding strategies, targeting parameters and content angles—you just need to back them up with data and be ready to iterate quickly as insights come in. Strong copywriting, eye-catching design skills or coordination with a designer, and a solid grasp of Meta Ads Manager are essential.

I’ll provide brand guidelines, past performance metrics and access to existing assets. You’ll deliver the end-to-end campaign setup, weekly performance summaries with actionable insights, and a final wrap-up report outlining next steps for continued growth. If you’re confident you can turn Facebook and Instagram into a steady stream of leads, let’s talk.