Lead-Focused Interior Reels Strategy

Launching a premium interior-design styling consultancy, my first priority is converting Instagram and Facebook messages into booked consultations. Every Reel, carousel, or Story must spotlight our design process, materials, and behind-the-scenes thinking—using only select project images—to convey the ideology that sets us apart, then guide viewers straight to a WhatsApp chat for next-step discussions.

You’ll own the pipeline from concept to conversion: develop monthly creative themes, direct or repurpose footage, edit in CapCut, Premiere Rush, or equivalent, write persuasive captions and hashtags, schedule through Meta Business Suite, and manage comments and DMs until they become warm leads. Interior-styling fluency is essential; the content has to sound as informed about marble veins and lighting temperatures as it is about algorithm trends.

Monthly deliverables
• 12 vertical Reels and 8 carousel/static posts, export-ready in the required ratios
• Copy for captions, Stories, and automated replies, each CTA linking to WhatsApp
• Lead-tracking sheet showing message volume, response times, and consultations booked
• Performance report covering reach, engagement, saves, and conversion rate

If you have proven results driving consultations for design or lifestyle brands, share links and metrics so I can gauge how your strategy could elevate this new venture.