Lead-Focused Google Ads Campaign

I need a Google Ads specialist to build and optimise a campaign whose one and only goal is lead generation. The accounts we target span both B2B and B2C, so the messaging must resonate with decision-makers in companies as well as individual consumers.

The ads must run on Google Search to capture high-intent prospects and on the Google Display Network to keep the brand in front of warm audiences across the web. I will provide access to the existing Google Ads account, the current conversion actions set up in Google Tag Manager and Google Analytics 4, plus basic creative assets.

What I am expecting from you:
• Thorough keyword and audience research that separates B2B and B2C intent where possible.
• Compelling search and responsive display ads written to maximise conversions.
• Smart bidding and conversion tracking configured so we can measure qualified leads, not just clicks.
• Clear campaign structure that makes future scaling easy—ideally separate Search and Display campaigns with well-named ad groups.
• A short hand-off document outlining the changes you made and the metrics I should watch.

Once the campaigns are live, I would like an initial round of optimisation after one week to weed out poor-performing terms and refine audience segments. If this launch goes well, there is scope for ongoing monthly management, but for now the deliverable is a fully functional, lead-optimised campaign ready to switch on.