Lead-Driven Trade Show Campaign

Our team is exhibiting at an upcoming trade show and I want every activity around the booth to serve one purpose: capturing high-quality leads. I need an event-marketing specialist who can shape a clear, end-to-end campaign that starts well before doors open and keeps working after they close.

Pre-show, I’ll rely on you to map out the messaging, email teasers, social posts and any paid placements that will put the booth on attendees’ “must visit” list. On-site, the brief extends to traffic-pulling tactics—eye-catching signage, short demos, promo giveaways—and a seamless lead-capture workflow tied into our CRM so no contact slips away. After the show, I want a concise nurture sequence that turns those contacts into sales conversations.

Deliverables
• Written campaign plan with timelines and channels
• Creative assets or clear specs for designers/printers
• Lead-capture process integrated with our current CRM (HubSpot)
• Post-show email/follow-up templates and success metrics

I’ll sign off when the assets are ready to deploy and the lead-capture test shows data flowing cleanly into the CRM. If you’ve steered trade-show programs that generated measurable pipeline, let’s talk specifics and timelines.