Laptop Repair Brand Awareness Campaign

Our client runs a fast-growing laptop-repair and service shop and now wants to be recognised nationwide. I need a marketing specialist who can take the campaign from research to optimisation, using both Google Ads and Meta Ads to build strong brand recall and a steady flow of qualified enquiries.

Scope of work
• Audience & competitor analysis focused on national search and social intent
• High-intent keyword mapping and detailed audience segmentation
• Strategic media plan for Google Ads + Meta Ads, including budget split recommendations
• Engaging ad copy and creative concepts tailored to tech-savvy users who need quick, reliable repairs
• Conversion-driven lead-generation funnel (landing pages, forms, remarketing suggestions)
• Ongoing performance monitoring with clear optimisation loops and transparent reporting dashboards

Acceptance criteria
• Research summary highlighting top three competitor moves and gap opportunities
• Campaign structure (ad groups, audiences, creatives) ready for launch in Google Ads & Meta Ads Managers
• Minimum baseline KPIs set for reach, CTR and cost-per-lead, with a schedule for weekly optimisation check-ins
• First 30-day performance report demonstrating data-backed tweaks

If you have a track record in performance marketing and can show results for service businesses, let’s talk about timelines and the quickest path to national visibility.