K-Pop Digital & Growth Marketing

# Digital Marketing Strategist & Growth Specialist – Strawberry Bear (K-Pop Brand)

Project Overview

We are seeking an experienced, results-driven **Digital Marketing Strategist and Growth Specialist** to help develop, implement and optimise an integrated digital marketing strategy for **Strawberry Bear**, a brand serving the K-pop fan community

Our goal is to significantly improve brand awareness, online visibility, customer engagement and customer acquisition through an integrated approach to digital marketing.

We need someone who combines **strategic expertise, hands-on execution, AI capabilities and team training**, with a proven track record of delivering measurable results.

This is an initial **60-day engagement**, focused on delivering immediate improvements while building sustainable internal marketing capabilities.

## Current Position & Opportunities

We have established a growing presence on Instagram, achieving steady increases in followers and engagement. Paid promotions and boosted content have also produced positive results.

However, we believe there is substantial untapped potential in:

- **SEO:** Improving organic Google rankings and search visibility.
- **SEM:** Leveraging Google Ads and paid search marketing.
- **Social media:** Optimising Instagram, Facebook, TikTok and other relevant platforms.
- **Paid advertising:** Improving targeting, campaign performance and return on investment.
- **Customer acquisition:** Converting online engagement into website traffic, customers and sales.
- **AI and automation:** Using emerging technologies to improve marketing effectiveness, efficiency and scalability.

We want to establish a cohesive, commercially focused digital marketing strategy that maximises our reach within the K-pop community.

## Scope of Work

### 1. Digital Marketing Audit & Strategy

- Review our existing digital presence, website, SEO, social media and advertising performance.
- Identify gaps, quick wins and high-impact growth opportunities.
- Develop a prioritised, integrated digital marketing strategy across relevant platforms.
- Recommend the most effective channels, activities and advertising budgets.
- Establish measurable KPIs and performance benchmarks.

The assessment should be practical and efficient, with implementation commencing as early as possible.

### 2. Implementation & Optimisation

We require hands-on implementation, not just strategic recommendations.

Responsibilities include:

- Improving SEO, Google rankings and organic discoverability.
- Setting up and optimising Google Ads and Meta advertising campaigns.
- Strengthening Instagram, Facebook, TikTok and other priority channels.
- Improving content strategy, audience targeting and customer engagement.
- Implementing retargeting and conversion optimisation opportunities.
- Establishing analytics dashboards and performance reporting.
- Continuously testing, refining and improving digital marketing performance.

Our priority is to achieve **measurable improvements in visibility, engagement, traffic, customer acquisition and commercial outcomes**.

### 3. AI-Powered Marketing Capabilities

We want to identify and implement practical opportunities to leverage **artificial intelligence and marketing automation**.

Potential applications include:

- AI-assisted content creation, editing and repurposing.
- Social media planning, scheduling and optimisation.
- SEO research and content optimisation.
- Audience insights, customer segmentation and trend identification.
- Advertising creative development and campaign optimisation.
- Customer engagement and marketing automation.
- Analytics, reporting and performance insights.
- Improving team productivity and marketing workflows.

The freelancer should **recommend, prioritise and implement suitable AI tools and workflows**, considering cost, usability, data privacy, brand consistency and ongoing operational requirements.

We are looking for practical implementation, not simply a list of AI tools.

### 4. Team Training, Upskilling & Knowledge Transfer

A key objective is to strengthen the internal digital marketing capabilities of the Strawberry Bear team.

The freelancer will be expected to:

- Provide practical coaching in digital and social media marketing best practices.
- Train team members in Instagram, TikTok, Facebook, Google and relevant advertising platforms.
- Build skills in content creation, publishing, audience engagement and campaign optimisation.
- Train staff to interpret analytics and improve marketing performance.
- Upskill the team in AI-powered marketing tools and automation.
- Develop practical templates, workflows, guidelines and checklists.
- Transfer knowledge throughout the engagement to enable ongoing independent execution.

**We want to build sustainable internal capabilities, not simply outsource our marketing activities.**

## Project Timeline – 60 Days

The project should be action-oriented, with assessment, implementation, optimisation and training running concurrently wherever practical.

**Days 1–15: Assessment & Quick Wins**
- Rapid digital marketing audit and opportunity assessment.
- Identify and implement immediate improvements.
- Establish KPIs and a prioritised action plan.
- Assess AI opportunities and team training needs.

**Days 16–40: Implementation & Capability Building**
- Execute SEO, SEM and social media improvements.
- Launch or optimise paid advertising campaigns.
- Implement selected AI tools and automation workflows.
- Deliver hands-on team training.
- Establish analytics and performance reporting.

**Days 41–60: Optimisation & Handover**
- Refine campaigns and optimise performance.
- Complete AI implementation and team upskilling.
- Document processes, guidelines and workflows.
- Review results against KPIs.
- Deliver an ongoing 3–6-month growth roadmap.

We recognise that organic SEO results may take longer, but expect tangible improvements and measurable early progress within 60 days.

## Expected Deliverables

By the conclusion of the engagement, we expect:

1. **Integrated Digital Marketing Strategy** – Prioritised, commercially focused growth roadmap.
2. **Implemented Marketing Improvements** – Tangible SEO, paid advertising and social media enhancements.
3. **AI Capabilities** – Appropriate AI tools and automated workflows implemented and operational.
4. **Team Upskilling** – Practical training enabling staff to manage and optimise marketing activities.
5. **Documentation & Resources** – Templates, procedures, guidelines and operating workflows.
6. **Performance Measurement** – Reporting dashboards, KPIs and results assessment.
7. **Ongoing Growth Plan** – Priorities and recommendations for the following 3–6 months.

## Ideal Freelancer

We are seeking someone with:

- Proven success in integrated digital marketing and growth strategy.
- Strong expertise in SEO, SEM, Google Ads and Meta advertising.
- Experience with Instagram, Facebook, TikTok and consumer-facing brands.
- Demonstrated results in customer acquisition, engagement and digital visibility.
- Practical experience implementing AI marketing tools and automation.
- Strong analytical, commercial and campaign optimisation skills.
- Experience training, coaching and upskilling internal teams.
- Ideally, an understanding of K-pop culture, fan communities and youth-oriented audiences.

We value **strategic thinking, practical execution, initiative and measurable results**.

## Proposal Requirements

Please include:

1. Your relevant experience and specialisations.
2. Case studies demonstrating measurable digital marketing results.
3. Your initial thoughts on growth opportunities for Strawberry Bear.
4. Your proposed approach to delivering the project within 60 days.
5. Examples of AI marketing tools or automation you have implemented.
6. Your approach to team training and knowledge transfer.
7. Activities you can personally deliver versus those requiring other specialists.
8. Your fees, separating professional services, advertising budgets and software subscriptions.
9. Your availability and proposed commencement date.

## Our Ambition

Our ambition is to establish **Strawberry Bear as a highly visible, recognisable and engaging brand within the K-pop community**.

We want a specialist who can combine **integrated digital marketing, AI innovation and team development** to accelerate our growth and establish sustainable marketing capabilities.

This is an opportunity to deliver meaningful results within 60 days, with potential for an ongoing relationship based on performance.