Jewellery Brand Performance Marketing

I run a contemporary jewellery label headquartered in Mumbai and I’m ready to scale revenue nationwide. The single metric that matters to me is sales. I need an experienced performance marketer to plan, launch and optimise Facebook and Instagram ad campaigns that convert browsers into buyers across India.

You’ll begin by auditing my existing pixel data and product catalogue, then build a campaign structure that covers prospecting, retargeting and upselling. Smart, audience-first creative that highlights our craftsmanship and price points is essential, as is constant testing of copy, creatives and placements to keep the ROAS healthy.

Please be comfortable with:
• Facebook Ads Manager, Events Manager and CAPI setup
• Dynamic product ads, catalog sales campaigns and look-alike audience creation
• Reading Shopify / GA4 purchase data to feed back into the ad account
• Fast iteration based on weekly results

Deliverables
1. Campaign strategy deck with target audiences, funnel structure and projected KPIs
2. Fully built and live ad sets (prospecting, retargeting, retention) with creative assets and copy
3. Weekly optimisation log with spend, sales, CPA and ROAS metrics
4. End-of-month report summarising wins, learnings and next steps

Payment will be tied to the agreed milestones above and meeting minimum performance benchmarks that we’ll finalise together before launch. If you’ve grown e-commerce brands in India through Meta ads and have the case studies to prove it, I’d love to see how you can do the same for us.