IVF Clinic Google & Meta Ads Specialist

# Google & Meta Ads Specialist Needed for IVF Clinic (Lead Quality Focus)

We are looking for an experienced **Google Ads and Meta Ads specialist** with proven experience in **medical or healthcare marketing**, preferably IVF, fertility, hospitals, or high-value healthcare services.

Our primary goal is **quality over quantity**. We are not looking for someone who can simply generate leads—we need someone who can consistently attract **genuine, interested patients** while minimizing fake, accidental, or irrelevant submissions.

### Scope of Work

* Create and optimize high-performing Google Search campaigns.
* Set up and manage Meta Ads campaigns where appropriate.
* Perform keyword and audience research.
* Structure campaigns for maximum lead quality.
* Write compelling ad copy focused on high-intent users.
* Continuously optimize campaigns based on performance.
* Monitor lead quality and recommend improvements to increase genuine enquiries.
* Suggest tracking improvements and conversion optimization where necessary.

### What We Will Handle

* Website and landing page development.
* Creative design and ad visuals.
* Technical implementation on our website.
* CRM and lead follow-up process.

Your responsibility is to ensure the advertising campaigns generate the **highest possible quality leads**.

### Our Current Challenge

We currently run Google Search Ads targeting highly relevant IVF keywords. However, many submitted leads later claim they never filled out the form or are not genuinely interested. We need an expert who understands how to reduce invalid, low-intent, and accidental leads while improving overall conversion quality.

### Ideal Candidate

* Demonstrated experience managing Google Ads for medical or healthcare businesses.
* Experience with IVF, fertility clinics, hospitals, cosmetic clinics, or similar healthcare niches is highly preferred.
* Strong understanding of conversion tracking, lead qualification, and campaign optimization.
* Able to explain the reasoning behind campaign structure and optimization decisions.
* Comfortable working with high-value services where every qualified lead matters.

When applying, please include:

* Relevant healthcare or medical campaigns you have managed.
* Your approach to improving lead quality.
* How you would reduce fake or irrelevant leads.
* Any measurable results or case studies you can share.