Integrated Digital Marketing Strategy -- 2

I need a cohesive, data-driven plan that fuses SEO, social media marketing, and content marketing to amplify brand awareness. The work must synchronise keyword-optimised site improvements with a steady stream of compelling, creative content, then distribute that content through Facebook, Instagram, LinkedIn, and YouTube to maximise reach and recognition.

The assignment covers three core pillars:

• SEO: run a full audit, refine on-page elements, outline technical fixes, and map out authoritative backlink opportunities.
• Content: craft long-form articles and snackable visuals that reinforce our voice while supporting the chosen keywords.
• Social: build an editorial calendar, schedule posts, manage community interaction, and recommend paid promotion when it will extend organic traction.

I rely on clear metrics, so include KPIs tied to impressions, share-of-voice, and follower growth, monitored through Google Analytics, Search Console, SEMrush, Ahrefs, and the native platform dashboards.

Deliverables
- 90-day omnichannel strategy document
- Monthly content calendar covering all four platforms
- SEO audit with step-by-step action list
- Four in-depth blog posts plus twelve social creatives each month
- Weekly performance dashboard and insights report

Success is defined by a measurable lift in brand visibility and consistent, recognisable messaging across every touchpoint.