Integrate Google Ads & Analytics

I need my WordPress site fully connected to Google Ads and Google Analytics so that every key action-from a newsletter signup to a completed checkout—flows cleanly into both dashboards.

Here’s the workflow I have in mind:
• Install and configure the official Google Ads and Google Analytics tags (Tag Manager is fine if you prefer).
• Map custom conversion events and enhanced-ecommerce data I’ll specify once we start; expect roughly 5–7 events.
• Verify that real-time hits appear in Analytics and that conversions import correctly inside the Google Ads account.

Right now I’m only running Google Ads, but I may branch into Facebook or Bing later, so please structure the solution so additional pixels can be layered in without rewriting code.

Deliverables will be:
1. Tracking implementation (theme-safe or via GTM).
2. Written hand-off documenting every event name, trigger, and testing result.
3. A quick screen-share walkthrough confirming data is flowing as expected.

If you’ve done granular event tracking on WordPress before, this should be straightforward. Let’s get the tags firing accurately so I can focus on campaign optimization.