Instagram Growth Specialist

12 month project looking for monthly retainer fee agent / agency

Social Media Agent Brief

Yellow Jumper Guy (@yellowjumperguy) – Instagram

Project Overview

We are inviting proposals from experienced social media agents to manage, create, post, and optimise content for the Yellow Jumper Guy Instagram account (@yellowjumperguy).

The brand centres on humorous, absurd, and joyful travel storytelling, self-help insights, and the signature yellow jumper persona. Content is drawn primarily from the author’s books (including The Yellow Jumper Guy’s Guide to Old Stuff. Volume 1: Greece and related self-help material). While much of the existing content has focused on Greece, we are intentionally opening the channel up to broader world travel. The overall tone remains witty, self-deprecating, lightly chaotic, and fun rather than polished luxury travel.

Primary goals are organic follower growth, stronger Instagram algorithm performance (especially via Reels), and consistent engagement. AI images are acceptable when they are topic-specific, high quality, and match the brand’s playful aesthetic. Real-time performance monitoring and data-driven adjustments are required.

Objectives

• Grow the account organically and improve reach, engagement, saves, shares, and Reel performance
• Maintain a consistent posting cadence that mixes travel stories, book-derived copy, and self-help content
• Strengthen the distinctive Yellow Jumper Guy voice (humour, mild chaos, and practical self-help) while expanding beyond Greece into worldwide destinations
• Execute seasonal campaigns (US Thanksgiving/Christmas and February Valentine’s travel)
• Provide transparent, real-time metric tracking and optimisation recommendations
Scope of Work
• Content strategy and calendar development aligned with existing brand voice and book material, with a clear shift toward broader world travel
• Creation and editing of Reels (priority), static posts, carousels, and Stories
• Writing and adapting captions/copy directly from or inspired by the books
• Topic-specific AI image generation or curation that fits the humorous, slightly chaotic visual style
• Scheduling, posting, and basic community management (comments and DMs)
• Caption, hook, hashtag, and format optimisation for Instagram algorithm performance
• Ongoing real-time monitoring of metrics with iterative improvements
• Planning and execution of seasonal campaigns
Content Guidelines
• Travel: Humorous personal stories, destination ideas, tips, and experiences drawn from or inspired by the books. Content should expand beyond Greece to cover world travel while retaining the signature style (yellow jumper antics, mild chaos, practical insights, and the author’s voice).
• Self-help: Practical, encouraging, lightly funny posts adapted from the author’s self-help material. Should complement rather than overshadow the travel focus.
• Reels: Strong hooks, clear value or humour, on-screen text where useful, and native Instagram pacing.
• Visuals: High-quality and on-brand. AI images are fine provided they are accurate to the topic and match the playful, slightly absurd aesthetic.
• Tone: Joyful, self-deprecating, absurdly funny, authentic. Avoid generic polished travel content.
Seasonal Campaigns
• US Thanksgiving / Christmas (late November – December): Travel-focused ideas suitable for a US audience (holiday getaways, winter escapes, family or solo travel, gift-related angles), delivered in the Yellow Jumper Guy voice and open to worldwide destinations.
• Valentine’s Travel (February): Couples’ destinations, romantic escapes, or lightly humorous relationship-and-travel content drawn from global options.
Timeline & Engagement
• Bidding now open
• Proposal deadline: 24th October
• Preferred start date: within the next 2–3 weeks
• Initial engagement is a 12-month project on a monthly retainer fee, with the intention to extend based on performance and results
Reporting
The selected agent will monitor performance in real time and provide regular reporting covering follower growth, reach, engagement rate, Reel performance, saves, shares, and top-performing content, plus proactive optimisation recommendations.
What We’re Looking For
• Proven experience growing organic travel, lifestyle, or humorous content accounts on Instagram, with strong Reels results
• Ability to write in a distinctive, witty, book-adapted voice and expand content from a Greece focus into broader world travel
• Comfort creating or directing topic-specific AI visuals that stay on-brand
• Solid understanding of current Instagram algorithm best practices
• Reliable communication and a structured content process
• Availability to begin within 2–3 weeks
Proposal Requirements
Please include:
1. Relevant case studies or results (organic growth and Reels preferred)
2. Proposed content approach and posting cadence, including how you would broaden the destination focus beyond Greece
3. Sample content ideas or examples (Reel concepts + caption style that matches the humorous Yellow Jumper Guy tone)
4. How you would handle book-derived copy and AI visuals
5. Approach to the Thanksgiving/Christmas and Valentine’s campaigns
6. Pricing structure: monthly retainer fee for a 12-month engagement (clear inclusions/exclusions), with notes on any performance-related extension considerations
7. Availability and proposed start date
8. Tools or processes used for creation, scheduling, and analytics
Please submit proposals by 24th October. We will shortlist candidates for a short discussion.
Best regards,

Myles – The Yellow Jumper Guy