Indie Steam Game Marketing Campaign

I’m preparing to launch my indie PC title on Steam and I want an experienced game marketer to turn that release into real-world traction: genuine wishlists, active players and ultimately sales—never bots, fake followers or incentivised reviews.

Here’s what I already have on hand: high-quality gameplay captures, polished screenshots and a full suite of store page assets. I’ll share everything you need so you can shape eye-catching, platform-native content.

Key channels I expect to lean on:
• TikTok
• YouTube Shorts
• Instagram Reels

Primary engagement avenues:
• Gaming-focused influencer and creator outreach
• Community activations in relevant Discords, Subreddits and forums
• Thoughtful press outreach to indie-friendly outlets

What I need from you:
1. A clear, step-by-step launch plan outlining exactly how you’ll use the channels above.
2. Estimated ad spend and any other costs, broken down by platform or activity.
3. Case studies or links to previous indie or Steam releases you have boosted, highlighting wishlist growth and sales impact.
4. Metrics and tools you’ll use to prove that all engagement is organic and compliant with Steam’s guidelines.

Make it creative, data-driven and transparent. If you have fresh tactics or additional platforms in mind, mention them—I’m open to smart experimentation as long as authenticity stays front and center. Looking forward to seeing how you can help this game find its audience.