Hyperlocal Meta Volunteer Recruitment Campaign

via Freelancer ·

Budget / SalaryHourly project
TypeFreelance project
LocationRemote
Posted20 minutes ago
I need a Meta ads specialist to bring real, local volunteers into our political movement. The audience must be narrowed to people who are currently living inside my exact list of postal codes—no commuters, travellers, or neighbouring districts slipping through.

Here’s the flow I want: the ad appears only to residents in those postcodes, they click, and then complete a short volunteer sign-up form. I have already tried map-pin targeting and broad pincode drops myself, but the leads still came from irrelevant places. So the task is to build or refine the campaign so that Meta’s “People currently living in the selected area” setting works exactly as intended.

Deliverables
• Campaign structure inside Ads Manager using my postcode list and the “currently living” location filter
• A streamlined volunteer sign-up form (native Lead Form or an external landing page, whichever converts best)
• Testing and optimisation during the first flight to confirm that sign-ups come only from the approved codes
• A brief wrap-up report showing reach, cost per volunteer, and geographic accuracy

All creative assets and messaging guidelines are ready. Your expertise lies in the precise geo-targeting configuration, lead form set-up, and early performance tweaks to make sure every rupee spent reaches the right neighbour.
internet marketing facebook marketing advertising social media marketing digital marketing instagram marketing lead generation a/b testing facebook ads
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