Hyper-Local Lead Generation Campaign

I run a specialist waterproofing firm in Visakhapatnam and I’m ready to scale our inbound pipeline. The single metric that matters is qualified leads; every activity below ladders up to that outcome.

Here’s the growth stack I need built and managed:

• Google Business Profile
– Rank for high-intent, location-rich terms such as “PU grouting Vizag”, “expansion joint leakage Vizag”
– Publish one geotagged site-photo post each week to feed local signals

• Meta Ads (Facebook & Instagram) – my preferred lead engine
– Hyper-local campaigns targeting apartment associations and warehouse owners inside city limits
– Creative offer: “Free Site Inspection” with instant lead forms
– Continuous split-testing of copy, creative, audiences, and call routing

• Google Search Ads
– Bid only on emergency, bottom-funnel keywords (“emergency basement waterproofing”, etc.)
– Tight ad groups, ad extensions, and call-only variants for after-hours enquiries

• LinkedIn B2B Outreach
– Direct connections and drip messages to civil engineers, plant managers, and PMCs along Vizag’s industrial corridor

• WhatsApp Business Automation
– Set up catalog-enabled profile with quick-reply quote templates
– Embed downloadable company credentials for instant trust

• Social Proof Content
– Weekly 20-second reels showing live leak arresting / chemical injection work, posted to Instagram Reels and YouTube Shorts

Acceptance criteria
1. Minimum 25 qualified inbound enquiries in the first 30 days, traceable via UTM and CRM tags.
2. Google Business Profile clicks and calls increase by at least 40 % month-over-month.
3. All paid channels maintain CPL under the agreed threshold (to be set after initial audit).

Access to current ad accounts, GBP, and on-site footage will be provided on award. Let’s turn local intent into daily project bookings.