HVAC Brochure Design for Contractors
Budget / Salary€30–250
TypeFreelance project
LocationRemote
Posted11 hours ago
DESIGN BRIEF
Comfort Home HVAC - Professional Partner Brochure (A4 Recto Verso)
Objective
Create a premium, professional B2B brochure for contractors and HVAC companies.
The goal is NOT to sell directly to homeowners.
The goal is to convince professional installers, plumbing contractors, heating contractors and HVAC contractors that Comfort Home HVAC can become their specialist subcontractor.
The key message is:
"Offer more services to your customers without creating more work for yourself."
Comfort Home helps contractors with specialized HVAC activities that many contractors do not want to perform themselves.
Target Audience
Primary audience:
HVAC contractors
Heating installers
Plumbing contractors
General contractors
Project developers
Most already know Comfort Home for chimney renovation.
Many do NOT know that Comfort Home also provides:
Ventilation systems
Air conditioning systems
Air-to-air heat pumps
HVAC maintenance services
Desired Feeling
The brochure should look:
Premium
Modern
Trustworthy
Technical
Professional
B2B
Avoid:
Consumer advertising style
Cheap stock photography
Generic HVAC brochures
Excessive text
Busy layouts
Think:
Daikin Professional
Zehnder Professional
Swegon
Lindab
Vaillant Business
FRONT PAGE CONCEPT
Main Message
The front page should NOT focus on products.
It should focus on contractor benefits.
Headline
Examples:
"Meer diensten aanbieden. Zonder extra organisatie."
or
"Uw expertise in sanitair en verwarming. Onze specialisaties als verlengstuk."
or
"Breid uw aanbod uit zonder extra opvolging."
Hero Visual
Do NOT use photos.
Create a professional infographic illustration.
Concept
Central figure:
CONTRACTOR
Around the contractor:
Ventilation
Chimney Renovation
Air Conditioning
Maintenance
Flow:
Comfort Home takes over:
Engineering
Calculations
Project follow-up
Installation
Specialized execution
Results:
✓ Time savings
✓ Additional profit
✓ No need for in-house expertise
✓ One reliable partner
The visual should immediately communicate:
"Comfort Home removes complexity from your business."
Front Page Content Blocks
Waarom samenwerken met Comfort Home HVAC?
Tijdbesparing Wij nemen de gespecialiseerde uitvoering op ons.
Extra marge U kunt commissie of commerciële marge behouden.
Focus op uw kernactiviteit Blijf focussen op sanitair en verwarming.
Eén aanspreekpunt Voor meerdere HVAC-specialisaties.
BACK PAGE CONCEPT
Four Service Blocks
Create four equal service cards.
Use a mix of illustrations and professional visuals.
Avoid generic stock photos.
Service 1
Ventilatiesystemen
Use a custom infographic.
Show:
woning
appartement
kantoor
With airflow visualization.
Blue = toevoerlucht
Green = afvoerlucht
Modern 3D technical illustration.
The graphic should instantly explain ventilation.
Service 2
Schouwrenovatie
Use a technical illustration.
Show:
appartementsgebouw
bestaande schouw
nieuwe liner
meerdere appartementen aangesloten
The illustration must clearly show renovation of a collective chimney system.
Service 3
Airco & Lucht-Lucht Warmtepompen
Use a modern illustration.
Show:
buitenunit
binnenunit
koelen
verwarmen
Visual communication:
one system
cooling in summer
heating in winter
No generic airco photo.
Service 4
Onderhoud
Use a real maintenance photo.
Use the supplied photograph of Jean-Yves performing maintenance.
Requirements:
technician actively working
technical equipment visible
professional atmosphere
Authenticity is more important than perfection.
Bottom Call-To-Action
Use a contractor-oriented message.
NOT:
"Uw klantvraag, onze specialisatie"
Preferred examples:
Option 1
Uw expertise in sanitair en verwarming. Onze specialisaties als verlengstuk.
Option 2
Eén partner voor ventilatie, schouwrenovatie, airco en onderhoud.
Option 3
Maak uw aanbod groter. Niet uw werklast.
Contact Information
Comfort Home HVAC
our contact details
Design Guidelines
Colors
Use only Comfort Home brand colors.
Blue and green should dominate.
Use dark navy for text.
Avoid black.
Visual Style
Use:
3D technical illustrations
architectural cutaways
process infographics
clean iconography
Avoid:
random stock photos
smiling people
handshake photos
generic sales imagery
Final Deliverable
A4 Recto Verso
Print-ready PDF
CMYK
3 mm bleed
Editable source file
The final brochure should make a contractor think:
"Instead of refusing ventilation, airco or chimney projects, I can simply work together with Comfort Home and still keep my customer."
Comfort Home HVAC - Professional Partner Brochure (A4 Recto Verso)
Objective
Create a premium, professional B2B brochure for contractors and HVAC companies.
The goal is NOT to sell directly to homeowners.
The goal is to convince professional installers, plumbing contractors, heating contractors and HVAC contractors that Comfort Home HVAC can become their specialist subcontractor.
The key message is:
"Offer more services to your customers without creating more work for yourself."
Comfort Home helps contractors with specialized HVAC activities that many contractors do not want to perform themselves.
Target Audience
Primary audience:
HVAC contractors
Heating installers
Plumbing contractors
General contractors
Project developers
Most already know Comfort Home for chimney renovation.
Many do NOT know that Comfort Home also provides:
Ventilation systems
Air conditioning systems
Air-to-air heat pumps
HVAC maintenance services
Desired Feeling
The brochure should look:
Premium
Modern
Trustworthy
Technical
Professional
B2B
Avoid:
Consumer advertising style
Cheap stock photography
Generic HVAC brochures
Excessive text
Busy layouts
Think:
Daikin Professional
Zehnder Professional
Swegon
Lindab
Vaillant Business
FRONT PAGE CONCEPT
Main Message
The front page should NOT focus on products.
It should focus on contractor benefits.
Headline
Examples:
"Meer diensten aanbieden. Zonder extra organisatie."
or
"Uw expertise in sanitair en verwarming. Onze specialisaties als verlengstuk."
or
"Breid uw aanbod uit zonder extra opvolging."
Hero Visual
Do NOT use photos.
Create a professional infographic illustration.
Concept
Central figure:
CONTRACTOR
Around the contractor:
Ventilation
Chimney Renovation
Air Conditioning
Maintenance
Flow:
Comfort Home takes over:
Engineering
Calculations
Project follow-up
Installation
Specialized execution
Results:
✓ Time savings
✓ Additional profit
✓ No need for in-house expertise
✓ One reliable partner
The visual should immediately communicate:
"Comfort Home removes complexity from your business."
Front Page Content Blocks
Waarom samenwerken met Comfort Home HVAC?
Tijdbesparing Wij nemen de gespecialiseerde uitvoering op ons.
Extra marge U kunt commissie of commerciële marge behouden.
Focus op uw kernactiviteit Blijf focussen op sanitair en verwarming.
Eén aanspreekpunt Voor meerdere HVAC-specialisaties.
BACK PAGE CONCEPT
Four Service Blocks
Create four equal service cards.
Use a mix of illustrations and professional visuals.
Avoid generic stock photos.
Service 1
Ventilatiesystemen
Use a custom infographic.
Show:
woning
appartement
kantoor
With airflow visualization.
Blue = toevoerlucht
Green = afvoerlucht
Modern 3D technical illustration.
The graphic should instantly explain ventilation.
Service 2
Schouwrenovatie
Use a technical illustration.
Show:
appartementsgebouw
bestaande schouw
nieuwe liner
meerdere appartementen aangesloten
The illustration must clearly show renovation of a collective chimney system.
Service 3
Airco & Lucht-Lucht Warmtepompen
Use a modern illustration.
Show:
buitenunit
binnenunit
koelen
verwarmen
Visual communication:
one system
cooling in summer
heating in winter
No generic airco photo.
Service 4
Onderhoud
Use a real maintenance photo.
Use the supplied photograph of Jean-Yves performing maintenance.
Requirements:
technician actively working
technical equipment visible
professional atmosphere
Authenticity is more important than perfection.
Bottom Call-To-Action
Use a contractor-oriented message.
NOT:
"Uw klantvraag, onze specialisatie"
Preferred examples:
Option 1
Uw expertise in sanitair en verwarming. Onze specialisaties als verlengstuk.
Option 2
Eén partner voor ventilatie, schouwrenovatie, airco en onderhoud.
Option 3
Maak uw aanbod groter. Niet uw werklast.
Contact Information
Comfort Home HVAC
our contact details
Design Guidelines
Colors
Use only Comfort Home brand colors.
Blue and green should dominate.
Use dark navy for text.
Avoid black.
Visual Style
Use:
3D technical illustrations
architectural cutaways
process infographics
clean iconography
Avoid:
random stock photos
smiling people
handshake photos
generic sales imagery
Final Deliverable
A4 Recto Verso
Print-ready PDF
CMYK
3 mm bleed
Editable source file
The final brochure should make a contractor think:
"Instead of refusing ventilation, airco or chimney projects, I can simply work together with Comfort Home and still keep my customer."
Apply on Freelancer →
Project sourced from Freelancer.com. Applications happen directly on the original platform — we never collect your data.