High-Converting Meta Ad Creatives

I’m ready to roll out a fresh series of Meta (Facebook & Instagram) ads that drive traffic, generate qualified leads, and push prospects all the way to purchase. The campaigns will cover my full catalogue—physical items, digital offers, and service packages—so the visuals and copy must flex seamlessly across these different value propositions.

Because I don’t yet have a formal style guide, one of the first steps will be shaping a clear, unified brand look-and-feel. From font pairings and colour palette to voice and messaging pillars, I’ll rely on you to translate my rough ideas into guidelines that keep every future creative on-brand.

Deliverables
• Brand mini-guide (logo usage, colours, typography, voice & sample copy)
• Scroll-stopping static images and/or short motion assets sized for 1:1, 9:16 and 16:9 placements
• Punchy primary text, headlines, and descriptions optimised for Meta’s character limits
• Source files (PSD/AI/After Effects as applicable) plus web-ready exports
• Quick reference sheet of best-performing variants, so I can iterate rapidly in Ads Manager

Acceptance criteria: assets pass Meta’s 20% text rule, render crisply on mobile and desktop feeds, and are organised in clearly labelled folders for instant upload.

If you’re experienced in performance-driven creative and can own both the branding groundwork and the ad production, I’m keen to get started right away.