Health Insurance Facebook Lead Generation

This project centres on designing and optimising a Facebook lead-generation campaign that attracts individuals aged 36-50 who are actively looking for health insurance. The goal is straightforward: turn highly targeted Facebook users into qualified leads we can follow up with immediately.

Using Facebook Ads Manager (Meta Business Suite) and the platform’s lead-form objective, I need everything set up—from compelling ad copy and scroll-stopping creative to audience building and pixel/Conversion API tracking. Tight compliance with Facebook’s health-related advertising policies is essential, so you’ll handle wording, disclaimers and review cycles to keep the ads fully approved and running.

Key deliverables:
• Three ad variations (image or short video) paired with persuasive copy geared toward the 36-50 demographic
• Custom audiences and look-alikes based on interest, behaviour and demographic data for “individuals seeking health insurance”
• Native lead form configured with qualifying questions and automatic CRM/email forwarding
• Ongoing A/B testing plan with weekly performance reports that highlight CPL, CTR and other core metrics

The campaign is considered successful when leads arrive consistently and costs trend downward through optimisation.