Head of SSP

We are looking for an experienced Head of SSP to lead and scale the supply-side business of SmartyAds. This role will be responsible for developing our own SSP and third-party platforms monetization strategy, expanding high-quality publisher supply, and ensuring strong demand alignment across the programmatic ecosystem.
The ideal candidate combines deep expertise in SSP operations, Google MCM, publisher monetization, and programmatic integrations, along with strong commercial skills and ownership of P&L performance.
The Head of SSP will work closely with DSP, AdExchange, Product, and Operations teams to drive revenue growth, optimize inventory monetization, and expand supply partnerships across Web, Mobile, and especially CTV and Video (VAST) environments.
Responsibilities

Develop and execute the strategic growth plan for the SmartyAds SSP and available third-party monetization platforms including Google MCM

Own the P&L, ensuring sustainable revenue growth and margin optimization

Lead publisher acquisition and monetization strategy, including high-value publisher partnerships

Build and scale Google MCM partnerships, onboarding and managing child publishers

Align own SSP inventory with demand-side needs, ensuring optimal fill rate, yield, and traffic quality

Drive CTV and Video (VAST) supply expansion, focusing on premium inventory integrations

Manage and expand third-party integrations, including Prebid.js header bidding connections with external DSPs and exchanges

Oversee supply quality management, including traffic validation, fraud prevention, and compliance

Define pricing strategy, floor management, and yield optimization frameworks

Serve as the main escalation point for strategic publisher and supply partners

Lead negotiations and recovery of critical supply integrations

Collaborate with Product and Engineering teams on SSP roadmap improvements, integrations, and feature development

Work closely with DSP teams to ensure supply-demand balance and maximize platform liquidity

Track programmatic ecosystem trends, including new monetization opportunities, formats, and regulatory changes

Represent the company at industry events, conferences, and partner meetings

Provide regular performance reports and strategic insights to executive leadership

Hard Skills

3+ years of experience in AdTech / Programmatic Advertising, with strong SSP exposure

Proven experience working with publisher monetization and supply acquisition

Deep expertise in Google MCM (Multiple Customer Management) and publisher onboarding

Strong understanding of SSP architecture, auction mechanics, and yield optimization

Understanding of Video and CTV monetization, including VAST integrations

Strong understanding of OpenRTB protocol and programmatic auction dynamics

Experience working with publishers across Web and Mobile App environments

Strong knowledge of traffic quality metrics, fraud prevention, and inventory validation

Experience in P&L ownership and revenue management

Experience working with BI tools, analytics platforms, and CRM systems

Solid understanding of privacy regulations and frameworks (GDPR, TCF, GPP, COPPA, CCPA)

Fluent English (spoken and written)

Hands-on experience with Prebid.js integrations and header bidding ecosystems will be a plus

Soft Skills

Strong commercial mindset and business development capability

Strategic thinking with the ability to build scalable monetization strategies

High level of ownership and accountability for revenue results

Strong negotiation and relationship management skills

Leadership ability to build and guide cross-functional teams

Analytical mindset and data-driven decision making

Ability to operate in a fast-paced programmatic ecosystem

Excellent stakeholder management and communication skills

Result-oriented with strong execution focus

Ability to balance long-term growth strategy with immediate revenue goals

Originally posted on Himalayas