Head of Marketing

PURPOSE OF THE ROLE:
As the Head of Marketing, you will provide creative, relational, and strategic leadership required to shape the voice and drive the growth of the Chalmers Center. Partnering closely with the Head of Creative Media, you will nurture and activate our existing network of thinkers, practitioners, churches, and partners through short-form storytelling, strategic media relationships, and a thoughtful brand experience.
Operating as a true player-coach, your immediate responsibility will be to build and lead a small, agile team that balances technical growth marketing with high-level content creation. Whether your personal expertise leans more heavily toward the analytical or the editorial, you will develop a complementary team capable of executing our broader marketing objectives.
You’ll help Chalmers show up consistently in the broader conversation at the intersection of Christ’s ministry and best practices in economic development. By crafting our digital and physical platforms in the world, you will create vibrant exchanges between Chalmers and community. Building on our existing network, you will use earned media, networking and excellent branding to grow a deeply engaged audience – extending our influence through trusted relationships.

Balancing creativity, strategic insight and top-notch execution, your work will result in a measurable expansion of our audience, deeper engagement across key segments, and increased participation in our training and resources.
Most importantly, you’ll join a team stewarding Chalmers’ mission: to help God’s people rethink poverty and respond with practical biblical principles, so that all are restored to flourishing.
RESPONSIBILITIES:
Lead the team

Build and lead a high-capacity marketing team aligned with Chalmers’ mission and values to achieve our mix of objectives

Collaborate cross-functionally with program, development, creative media and operations teams

Model a relational, humble, and service-oriented approach to leadership. A player-coach

Establish measurable goals, track performance, and regularly report on marketing impact and engagement

Establish KPIs tied to audience growth, engagement, and downstream participation in trainings

Partner with program teams to align marketing strategy with revenue and participation goals

Editorial & Creative Direction

Lead creative development and growth of the Chalmers blog

Create and manage a comprehensive editorial calendar aligned with strategic priorities

Remix our books, podcasts, and videos into shorter stories and resources

Alongside our Director of Communications and Sr. Director of Foundational Products, respond to current events with timely commentary, case studies and resources

Source and write original stories from within our community

Brand Experience

Ensure consistent messaging that clarifies how Chalmers is distinct in approach, theology, and practice

Develop a brand refresh focused on delight and clear user journeys

Sharpen Chalmers’ voice by writing fresh coordinating copy, calls-to-action and marketing links across all existing media and channels to optimize searchability

Equip Chalmers’ presence at conferences, events and speaking engagements with conversion-oriented collateral – clearly leading audiences to our resources and next steps

Relational Media Strategy

Own audience growth across segments including practitioners, church leaders, donors, and everyday Christians

Architect clear engagement pathways from content to community to training participation

Execute an earned media strategy that platforms Chalmers’ people, products, and ideas before prebuilt audiences

Cultivate relationships with aligned press, platforms and ministry channels: pitch stories, op-eds, and media placements

Collaborate with our community management team to engage group chats and community engagement threads

Monitor and optimize web mentions on forums and digital communities

Steward and manage Google Ad Grants for strategic visibility

QUALIFICATIONS:

Demonstrated experience (7+ years preferred) in senior-level marketing, brand, or communications leadership, demonstrating an ability to lead, develop and inspire a high-performing team and a collaborative approach

Demonstrated success driving measurable growth outcomes including audience expansion, email growth, and conversion optimization

Exceptional storytelling ability with excellent written and verbal communication skills. Demonstrated creativity in content creation.

Proven success building brand coherence and growing engaged audiences through content-first, relational strategies

Experience with earned media, PR, and press relationship development

Strong digital fluency, including web strategy, SEO, CRM systems (e.g., Salesforce), and analytics

Excellent project management skills

COMMITMENTS:

Commitment to the Vision, Mission, and Values of the Chalmers Center

Adherence to the Chalmers Statement of Faith, affirming the Lausanne Covenant, and Staff Commitments

Play an active role in the life of a local church community

Seek to apply the gospel to all areas of life, including interpersonal relationships

Use a humble listening approach with both internal and external constituencies

Act courageously to overcome obstacles and remain hopeful for people living in poverty

Depend on the Holy Spirit and seek God’s guidance when making decisions

Can thrive in a team that practices excellence, humility, hope, and unity

ABOUT THE CHALMERS CENTER:
The Chalmers Center for Economic Development equips churches and faith-based organizations around the world with practical tools to walk alongside the poor in ways that restore dignity, build agency, and foster lasting transformation. Rooted in biblical principles, we focus on innovative economic solutions such as savings groups, financial education, and church-centered poverty alleviation strategies.
Salary: CompetitiveOriginally posted on Himalayas