Halloween Shopify & Ads Manager

Halloween season is almost here, and I want the store primed for a traffic surge. The first priority is tightening up every product listing and description so each costume, prop, and spooky accessory converts at a glance. Once the catalog feels irresistible, I’ll roll out a focused multichannel ad push.

Here’s the flow I have in mind:

• Shopify tune-up: audit current listings, rewrite titles and descriptions for SEO and higher AOV, and make any small layout tweaks needed inside Dawn 12.0.

• Ad creative lead: produce scroll-stopping visuals and videos—the “creative design for ads” piece is the critical lever for this campaign.

• Platform rollout: launch and manage campaigns simultaneously on Facebook, Instagram, and TikTok, adjusting formats to each feed and story style.

• Ongoing optimization: track ROAS, CPC, and conversion events daily, then refine targeting, budget splits, and creative variants to keep momentum through 31 October.

Acceptance criteria: listings updated and live, first creative batch approved, ads launched on the three platforms with tracking in place, and weekly performance reports delivered.

If you’ve steered a seasonal Shopify push before and know your way around Meta Business Suite, TikTok Ads Manager, Google Analytics, and Shopify’s native reporting, I’m ready to start immediately.