Growth Marketing Lead for Travel Platform

Role summary
● Own our social presence, paid ads, and search visibility. ● Work directly with the founder to grow the platform’s supply and community: Travel Personas, Hosts, and Maestros. Key responsibilities
1. Social media and content
● Plan and manage the content calendar across Instagram, Facebook, TikTok, WhatsApp, LinkedIn and other channels ● Work with the Design Manager on content briefs, production, and timelines. ● Publish organic posts, engage the community, and track performance.
2. Campaigns and paid ads
● Plan and run organic and paid campaigns on all platforms. ● Set up, launch, and optimise ads directly in Meta Ads Manager and Google Ads. ● Manage budgets, targeting, creatives, and A/B tests, and report on ROI and CAC.
3. SEO and GEO ● Build keyword strategy and on-page SEO for the website and tour pages. ● Grow our visibility in AI search tools such as ChatGPT, Gemini, and Perplexity (GEO). ● Track rankings, traffic, and organic growth.
4. Platform growth (prime objective) ● Work with the founder on campaign strategies to attract Travel Personas, Hosts, and Maestros. ● Run outreach, partnerships, referral programmes, and onboarding campaigns. ● Track the acquisition funnel and hit agreed growth targets.
Key KPIs
● Follower growth and engagement rate
● Ad performance (CPL, CAC, ROAS)
● Organic traffic and keyword rankings
● New Travel Personas, Hosts, and Maestros onboarded through social media
campaigns
Profile
● 3+ years in social media or growth marketing, ideally in travel, marketplaces, or
startups.
● Hands-on experience with Meta Ads, Google Ads, and SEO tools.
● Data-driven, creative, and comfortable working in a startup.