Google/YouTube Ads for Electronics product

I need a full-funnel Google Ads and YouTube Ads campaign that puts my local appliances and electronics service in front of nearby customers ready to buy or book. The account is brand-new, so you will handle everything from initial keyword and audience research through creative direction, campaign build-out, launch, optimisation and weekly reporting.

Key points you’ll cover
• Campaign types: Search, Display and Video (YouTube in-feed or shorts) tuned specifically for location-based intent
• Geographic focus: my immediate service area only—no wasted spend outside the radius
• Tracking: set up conversion actions, call tracking and Google Analytics 4 so I can see which ads turn into real enquiries
• Creative: draft compelling ad copy and advise on video hooks; I can supply raw footage or product shots as needed
• Performance goals: efficient cost-per-lead and steady growth in qualified calls and store visits

Please outline the steps you’ll take, the data you’ll need from me, and the metrics you typically report on. Once live, I’d like concise weekly updates and a clear optimisation plan for the first 30 days.