Google Shopping Ads Manager
Budget / SalaryHourly project
TypeFreelance project
LocationRemote
Posted46 minutes ago
I want to start by refining our Google Ads account, concentrating specifically on Shopping ads that will drive more online sales. Your role is to structure, launch, and continuously optimize campaigns so that every product is visible to the right buyer at the right moment.
Key objectives:
• Build or re-structure the Google Merchant Center feed, ensuring product data is accurate, policy-compliant, and rich with the keywords our audience actually uses.
• Create a Shopping campaign framework (standard or Performance Max, as appropriate) that segments products logically, sets smart bidding strategies, and maximizes ROAS.
• Install and verify all tracking: conversion tags, enhanced conversions, Google Analytics 4, and any required Data Layer events so we can attribute revenue correctly.
• Monitor search terms, negative keywords, and competitive pricing daily, fine-tuning bids and budgets to keep profitable items visible while trimming waste.
• Produce concise weekly reports that highlight spend, revenue, ROAS, actions taken, and next-step recommendations for ongoing improvement.
What I’ll provide:
• Access to the existing Google Ads and Merchant Center accounts
• Product feed export in CSV or through our Shopify API
• Creative assets or brand guidelines if display assets become necessary later
Success is measured by a clear uplift in online sales, an improving ROAS trend, accurate conversion tracking setup, proper Merchant Center management, and transparent reporting that shows exactly how decisions affect revenue. If you’re experienced with Shopping ads and feel confident hitting these targets while proposing a flexible strategy within my budget range of $15–$25 USD (negotiable based on experience), I’m ready to move forward this week.
Key objectives:
• Build or re-structure the Google Merchant Center feed, ensuring product data is accurate, policy-compliant, and rich with the keywords our audience actually uses.
• Create a Shopping campaign framework (standard or Performance Max, as appropriate) that segments products logically, sets smart bidding strategies, and maximizes ROAS.
• Install and verify all tracking: conversion tags, enhanced conversions, Google Analytics 4, and any required Data Layer events so we can attribute revenue correctly.
• Monitor search terms, negative keywords, and competitive pricing daily, fine-tuning bids and budgets to keep profitable items visible while trimming waste.
• Produce concise weekly reports that highlight spend, revenue, ROAS, actions taken, and next-step recommendations for ongoing improvement.
What I’ll provide:
• Access to the existing Google Ads and Merchant Center accounts
• Product feed export in CSV or through our Shopify API
• Creative assets or brand guidelines if display assets become necessary later
Success is measured by a clear uplift in online sales, an improving ROAS trend, accurate conversion tracking setup, proper Merchant Center management, and transparent reporting that shows exactly how decisions affect revenue. If you’re experienced with Shopping ads and feel confident hitting these targets while proposing a flexible strategy within my budget range of $15–$25 USD (negotiable based on experience), I’m ready to move forward this week.
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