Google Ads & SEO Specialist for TIC Business
Budget / SalaryHourly project
TypeFreelance project
LocationRemote
Posted2 hours ago
Project name: Google Ads and SEO for a new Australian testing, inspection and calibration business
This is a new Australian Testing, Inspection and Certification (TIC) business servicing every state and territory. We need an experienced Google Ads and SEO specialist to generate quote requests and phone calls from Australian businesses.
Our services:
- Electrical test and tag (AS/NZS 3760, AS/NZS 3012)
- Lifting and rigging inspection (slings, shackles, chain blocks)
- Workplace and site inspections (pallet racking, ladders, height safety gear)
- Workplace monitoring (noise, lighting, air quality, fume cupboards)
- Temperature mapping (cold rooms, vaccine fridges, warehouses)
- Product and supplier inspection (pre-shipment, container loading)
- Audits and compliance (supplier audits, ISO gap analysis)
- Calibration across electrical, pressure, temperature, dimensional, torque, scales, biomedical, surveying and more
Our customers are B2B: construction, manufacturing, mining, healthcare, labs, warehousing, government and education.
GOOGLE ADS SCOPE
- Keyword research for each service, Australia-wide and by state
- Build Search campaigns with a separate ad group per service
- Write ad copy and extensions (sitelinks, callouts, call extension to our 1800 number)
- Negative keyword list to cut wasted spend (jobs, courses, DIY, etc.)
- Set up conversion tracking BEFORE optimising: calls to our 1800 number, calls from ads, and quote form submissions (GA4 + Google Tag Manager)
- Ongoing bid and budget optimisation to lower cost per lead
- Ad copy must not claim NATA accreditation or ISO 17025. We will provide approved wording.
SEO SCOPE
- Technical SEO audit and fixes (speed, mobile, indexing, schema)
- Google Search Console and GA4 setup
- Keyword strategy and a landing page plan for each service and major city
- On-page optimisation: titles, meta descriptions, headings, internal links
- Google Business Profile setup and optimisation
- Local citations and Australian business directory listings
- Quality backlink building (no spam or PBNs)
REPORTING
- Monthly report showing spend, clicks, calls, form leads, cost per lead, keyword rankings and organic traffic
- A short monthly call to review results and next steps
REQUIREMENTS
- Proven experience with Australian B2B service businesses (trades, industrial, compliance or similar)
- Google Ads certified
- Examples of lead generation campaigns with real results
- All accounts (Google Ads, GA4, GTM, Search Console, Business Profile) must be created under our ownership, with you given access
This is a new Australian Testing, Inspection and Certification (TIC) business servicing every state and territory. We need an experienced Google Ads and SEO specialist to generate quote requests and phone calls from Australian businesses.
Our services:
- Electrical test and tag (AS/NZS 3760, AS/NZS 3012)
- Lifting and rigging inspection (slings, shackles, chain blocks)
- Workplace and site inspections (pallet racking, ladders, height safety gear)
- Workplace monitoring (noise, lighting, air quality, fume cupboards)
- Temperature mapping (cold rooms, vaccine fridges, warehouses)
- Product and supplier inspection (pre-shipment, container loading)
- Audits and compliance (supplier audits, ISO gap analysis)
- Calibration across electrical, pressure, temperature, dimensional, torque, scales, biomedical, surveying and more
Our customers are B2B: construction, manufacturing, mining, healthcare, labs, warehousing, government and education.
GOOGLE ADS SCOPE
- Keyword research for each service, Australia-wide and by state
- Build Search campaigns with a separate ad group per service
- Write ad copy and extensions (sitelinks, callouts, call extension to our 1800 number)
- Negative keyword list to cut wasted spend (jobs, courses, DIY, etc.)
- Set up conversion tracking BEFORE optimising: calls to our 1800 number, calls from ads, and quote form submissions (GA4 + Google Tag Manager)
- Ongoing bid and budget optimisation to lower cost per lead
- Ad copy must not claim NATA accreditation or ISO 17025. We will provide approved wording.
SEO SCOPE
- Technical SEO audit and fixes (speed, mobile, indexing, schema)
- Google Search Console and GA4 setup
- Keyword strategy and a landing page plan for each service and major city
- On-page optimisation: titles, meta descriptions, headings, internal links
- Google Business Profile setup and optimisation
- Local citations and Australian business directory listings
- Quality backlink building (no spam or PBNs)
REPORTING
- Monthly report showing spend, clicks, calls, form leads, cost per lead, keyword rankings and organic traffic
- A short monthly call to review results and next steps
REQUIREMENTS
- Proven experience with Australian B2B service businesses (trades, industrial, compliance or similar)
- Google Ads certified
- Examples of lead generation campaigns with real results
- All accounts (Google Ads, GA4, GTM, Search Console, Business Profile) must be created under our ownership, with you given access
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