Google Ads Optimization for Sydney Salons

Google Ads Specialist – Initial Audit + Fortnightly Optimization

INCH Hairdressing | Randwick & Newtown, Sydney | Remote Freelance

We are an established premium hairdressing business with two Sydney salons, seeking an experienced Google Ads specialist to review, optimize and manage our existing Google Ads campaigns on an ongoing fortnightly basis.

Responsibilities

* Conduct a comprehensive initial Google Ads account audit.
* Review campaign structure, keywords, bidding strategies, budgets and location targeting.
* Optimize campaigns every two weeks to reduce wasted spending and improve bookings.
* Monitor search terms and implement negative keywords.
* Verify conversion tracking for phone calls, enquiries and online bookings.
* Improve ad copy, extensions/assets and landing-page relevance.
* Provide a concise fortnightly report covering spending, conversions, cost per lead and changes made.
* Recommend new opportunities for profitable growth.

Our priority services

* Premium hair extensions
* Blonde, balayage and hair colour
* Nanoplasty and keratin treatments
* Hairdresser Randwick and Hairdresser Newtown

Requirements

* Proven experience managing Google Search Ads for Australian local service businesses.
* Strong Google Ads and GA4 conversion-tracking skills.
* Experience with salons, beauty or appointment-based businesses preferred.
* Ability to demonstrate measurable improvements in cost per qualified enquiry and bookings.
* Transparent reporting and hands-on account management.

Engagement

Initial paid audit followed by ongoing fortnightly optimization. Please quote your initial audit fee, ongoing fortnightly management fee and estimated hours per month.

We are looking for someone practical and results-focused, not an agency offering generic monthly reports.

To apply: Please share examples of similar accounts managed, measurable results and your proposed fortnightly workflow.