Google Ads Lead Generation Setup

I am looking for a seasoned Google Ads specialist who can take full ownership of a lead-generation campaign across Search, Display and Video. My goal is simple: steady, high-quality enquiries landing in my CRM without driving up cost-per-lead.

Here is what I need from you:
• Campaign architecture built for scale (proper account structure, granular ad groups and keyword mapping)
• Compelling creative for all three networks, aligned with brand guidelines and best practices for each format
• Conversion tracking configured end-to-end so every form submission feeds back into Google Ads for smart bidding
• Ongoing optimisation: negative keyword pruning, bid and budget adjustments, A/B ad testing, audience refinement and clear weekly reporting

Acceptance criteria:
1. Campaigns go live error-free and tracking shows conversions within 24 hrs.
2. First optimisation cycle delivers a measurable drop in CPL or increase in conversion volume within two weeks.
3. All assets, reports and account changes are documented and shared in Google Drive.

If you have a track record of turning Google Ads traffic into qualified leads, I’d like to hear how you would approach this project and the results you expect to achieve.