Google Ads Lead-Gen Setup

I need an experienced Google Ads professional to build and optimise a search-engine-marketing campaign focused on one clear objective: generating service-sign-up leads. The offer is aimed squarely at local businesses, so your keyword strategy, location targeting, and ad copy all have to resonate with that audience and drive high-intent clicks that convert.

You will start by auditing my current account (it’s small but active), then structure a fresh search campaign, write compelling responsive search ads, and configure conversion tracking for the sign-up form. Smart bidding or manual CPC is fine as long as we stay laser-focused on cost-per-lead and lead quality.

Deliverables:
• Campaign and ad group structure with tightly themed keywords
• Three versions of ad copy per ad group, including extensions
• Negative keyword list to protect budget
• Conversion tracking set up through Google Tag Manager and Google Analytics
• Brief weekly performance report outlining leads, cost per lead, and optimisation steps

I’ll provide access to the account, landing pages, and any brand guidelines. If you have a proven track record turning local-business clicks into real sign-ups, let’s talk.