Google Ads + GTM Traffic Boost

My site is ready to scale, and I’m setting up a fresh Google Ads strategy focused on attracting new visitors. The core of the project is two-fold: launch an effective YouTube Ads campaign that drives quality traffic, and wire everything through Google Tag Manager so every click and view is tracked cleanly.

Scope of work
• Build or refine the YouTube campaign inside Google Ads, structuring ad groups, targeting, and creatives around new-visitor acquisition.
• Configure GTM to fire page-view, scroll-depth, and key event tags, then link those events back to Google Ads for remarketing and conversion reporting.
• Map data into Google Analytics 4 so I can see traffic origin, on-site behaviour, and any micro-conversions without sampling issues.
• Provide quick documentation of the container setup: variables, triggers, and tags used, so future edits stay simple.

Acceptance criteria
1. GTM preview shows all tags firing correctly across desktop and mobile.
2. Google Ads receives real-time conversion/imported event data.
3. YouTube campaign is live, passes ad policy checks, and initial traffic appears in GA4 under the correct source/medium.

Search or Display expansion can follow later, so the immediate deliverable is a turnkey YouTube + GTM implementation that proves its tracking works from day one.