Google Ads Expert Required for Dermatology & Aesthetic Clinic – Lead Generation & Patient Bookings
Budget / Salary₹120,000–150,000
TypeFreelance project
LocationRemote
Posted1 hour ago
We are looking for an experienced Google Ads specialist to manage and optimize Google Ads campaigns for Dermis 365, a premium, doctor-led dermatology and aesthetic clinic located on Kanakapura Road, Bangalore.
Our clinic provides advanced skin, hair, laser, and aesthetic treatments. We want to partner with a Google Ads expert who has proven experience generating high-quality leads and converting them into actual consultations and paying patients.
We are looking for someone who understands healthcare and aesthetic clinic marketing, local search intent, campaign optimization, conversion tracking, and lead quality improvement.
Scope of Work
1. Google Ads Strategy & Campaign Setup
Audit our existing Google Ads account, if applicable.
Develop a comprehensive Google Ads strategy focused on patient acquisition.
Set up and manage Google Search campaigns for individual treatments.
Conduct keyword research focused on high-intent local searches.
Create tightly themed ad groups, compelling ad copy, and relevant extensions/assets.
Implement negative keywords to minimize irrelevant clicks and wasted ad spend.
Target patients in Kanakapura Road, JP Nagar, Banashankari, Padmanabhanagar, Uttarahalli, and nearby areas of Bangalore.
2. Treatments to Promote
The initial focus will be on:
Laser Hair Reduction (LHR)
Dermatologist consultations and skin clinic services
Acne and acne scar treatments
Pigmentation and melasma treatments
HydraFacial and medical facials
Hair loss treatments, PRP and GFC
Skin rejuvenation and anti-aging treatments
Campaigns should be structured to allow individual treatment performance to be measured and optimized.
3. Conversion Tracking & Analytics
Configure and validate Google Ads conversion tracking.
Set up Google Analytics 4 and Google Tag Manager where required.
Track calls, WhatsApp enquiries, appointment forms, and consultation bookings.
Where technically feasible, implement offline conversion tracking by connecting lead outcomes from our CRM or lead-management system.
Help us distinguish genuine patient enquiries from spam, duplicate leads, and irrelevant enquiries.
4. Lead Quality & Patient Acquisition
Our priority is not simply to generate a high volume of leads. We want qualified prospects who book appointments, visit the clinic, and purchase treatments.
The freelancer should help us build a measurable funnel covering:
Enquiry generated
Qualified lead
Appointment booked
Patient visited
Treatment purchased
Campaign decisions should be based on lead quality and patient acquisition performance, not just clicks or cost per lead.
5. Landing Page & Conversion Rate Optimization
Review our website and treatment landing pages.
Recommend improvements to increase consultation bookings.
Identify issues affecting conversion rates, mobile usability, and page relevance.
Advise whether dedicated landing pages are required for specific treatments.
Ensure ad copy and landing pages comply with applicable Google Ads policies for healthcare and personalized advertising.
6. Ongoing Management & Optimization
Monitor campaigns and budgets regularly.
Optimize keywords, search terms, bids, ad copy, and audience settings.
Provide recommendations to improve conversion rates and lead quality.
Identify underperforming campaigns and reallocate budgets based on results.
Conduct structured experiments and report on their outcomes.
Provide regular performance reports with actionable recommendations.
Budget
Initial Google Ads media budget: Up to ₹2,00,000 per month, subject to performance and approval.
Freelancer management fee: Please quote separately.
We prefer to start with a structured campaign launch and scale investment based on measurable results.
The Google Ads media budget will be paid directly through our business advertising account.
Expected Deliverables
Initial Google Ads account audit and strategy.
Campaign structure and keyword plan.
Campaign setup, ad copy, and targeting.
Conversion tracking and analytics validation.
Negative keyword and search-term management.
Weekly optimization and performance monitoring.
Monthly performance report with clear action items.
Recommendations to improve qualified leads, appointment bookings, and patient acquisition costs.
Required Experience
Please apply only if you have relevant hands-on experience in:
Google Ads Search campaigns and lead generation.
Dermatology clinics, aesthetic clinics, healthcare, dental clinics, cosmetic clinics, or other appointment-based businesses.
Local lead generation in competitive markets.
Google Analytics 4, Google Tag Manager, and conversion tracking.
Lead quality optimization and offline conversion tracking.
Landing page optimization and campaign performance analysis.
Application Requirements
Please include the following in your proposal:
Relevant experience managing Google Ads for dermatology, aesthetic, or healthcare clinics.
Two or three case studies showing actual results, preferably from healthcare or local service businesses.
Monthly advertising spend managed in previous projects.
Typical cost per qualified lead and appointment-booking results achieved, where available.
Your proposed strategy for generating high-quality patient enquiries in Bangalore.
Your recommended initial campaign structure for our clinic.
Your monthly management fee and any additional charges.
Your expected timeline for campaign launch and initial optimization.
Please clearly distinguish between enquiries generated, qualified leads, booked appointments, and actual patient visits in any case studies you share.
Important Conditions
Our business must retain full ownership and administrative access to its Google Ads, Analytics, and Tag Manager accounts.
We expect transparent reporting and clear explanations of all optimization decisions.
No fabricated results, guaranteed patient volumes, or misleading advertising practices.
Healthcare advertising must comply with Google's policies and applicable Indian regulations.
We prefer a long-term working relationship with a specialist focused on sustainable patient acquisition and measurable business outcomes.
How We Will Evaluate Applicants
We will prioritize candidates based on relevant healthcare experience, demonstrated results, campaign strategy, conversion tracking expertise, transparency, and their ability to improve the quality of leads.
Our objective: Build a reliable Google Ads acquisition channel that consistently generates qualified dermatology consultations and converts them into paying patients.
Please submit a detailed proposal explaining how you would approach this project for Dermis 365
Our clinic provides advanced skin, hair, laser, and aesthetic treatments. We want to partner with a Google Ads expert who has proven experience generating high-quality leads and converting them into actual consultations and paying patients.
We are looking for someone who understands healthcare and aesthetic clinic marketing, local search intent, campaign optimization, conversion tracking, and lead quality improvement.
Scope of Work
1. Google Ads Strategy & Campaign Setup
Audit our existing Google Ads account, if applicable.
Develop a comprehensive Google Ads strategy focused on patient acquisition.
Set up and manage Google Search campaigns for individual treatments.
Conduct keyword research focused on high-intent local searches.
Create tightly themed ad groups, compelling ad copy, and relevant extensions/assets.
Implement negative keywords to minimize irrelevant clicks and wasted ad spend.
Target patients in Kanakapura Road, JP Nagar, Banashankari, Padmanabhanagar, Uttarahalli, and nearby areas of Bangalore.
2. Treatments to Promote
The initial focus will be on:
Laser Hair Reduction (LHR)
Dermatologist consultations and skin clinic services
Acne and acne scar treatments
Pigmentation and melasma treatments
HydraFacial and medical facials
Hair loss treatments, PRP and GFC
Skin rejuvenation and anti-aging treatments
Campaigns should be structured to allow individual treatment performance to be measured and optimized.
3. Conversion Tracking & Analytics
Configure and validate Google Ads conversion tracking.
Set up Google Analytics 4 and Google Tag Manager where required.
Track calls, WhatsApp enquiries, appointment forms, and consultation bookings.
Where technically feasible, implement offline conversion tracking by connecting lead outcomes from our CRM or lead-management system.
Help us distinguish genuine patient enquiries from spam, duplicate leads, and irrelevant enquiries.
4. Lead Quality & Patient Acquisition
Our priority is not simply to generate a high volume of leads. We want qualified prospects who book appointments, visit the clinic, and purchase treatments.
The freelancer should help us build a measurable funnel covering:
Enquiry generated
Qualified lead
Appointment booked
Patient visited
Treatment purchased
Campaign decisions should be based on lead quality and patient acquisition performance, not just clicks or cost per lead.
5. Landing Page & Conversion Rate Optimization
Review our website and treatment landing pages.
Recommend improvements to increase consultation bookings.
Identify issues affecting conversion rates, mobile usability, and page relevance.
Advise whether dedicated landing pages are required for specific treatments.
Ensure ad copy and landing pages comply with applicable Google Ads policies for healthcare and personalized advertising.
6. Ongoing Management & Optimization
Monitor campaigns and budgets regularly.
Optimize keywords, search terms, bids, ad copy, and audience settings.
Provide recommendations to improve conversion rates and lead quality.
Identify underperforming campaigns and reallocate budgets based on results.
Conduct structured experiments and report on their outcomes.
Provide regular performance reports with actionable recommendations.
Budget
Initial Google Ads media budget: Up to ₹2,00,000 per month, subject to performance and approval.
Freelancer management fee: Please quote separately.
We prefer to start with a structured campaign launch and scale investment based on measurable results.
The Google Ads media budget will be paid directly through our business advertising account.
Expected Deliverables
Initial Google Ads account audit and strategy.
Campaign structure and keyword plan.
Campaign setup, ad copy, and targeting.
Conversion tracking and analytics validation.
Negative keyword and search-term management.
Weekly optimization and performance monitoring.
Monthly performance report with clear action items.
Recommendations to improve qualified leads, appointment bookings, and patient acquisition costs.
Required Experience
Please apply only if you have relevant hands-on experience in:
Google Ads Search campaigns and lead generation.
Dermatology clinics, aesthetic clinics, healthcare, dental clinics, cosmetic clinics, or other appointment-based businesses.
Local lead generation in competitive markets.
Google Analytics 4, Google Tag Manager, and conversion tracking.
Lead quality optimization and offline conversion tracking.
Landing page optimization and campaign performance analysis.
Application Requirements
Please include the following in your proposal:
Relevant experience managing Google Ads for dermatology, aesthetic, or healthcare clinics.
Two or three case studies showing actual results, preferably from healthcare or local service businesses.
Monthly advertising spend managed in previous projects.
Typical cost per qualified lead and appointment-booking results achieved, where available.
Your proposed strategy for generating high-quality patient enquiries in Bangalore.
Your recommended initial campaign structure for our clinic.
Your monthly management fee and any additional charges.
Your expected timeline for campaign launch and initial optimization.
Please clearly distinguish between enquiries generated, qualified leads, booked appointments, and actual patient visits in any case studies you share.
Important Conditions
Our business must retain full ownership and administrative access to its Google Ads, Analytics, and Tag Manager accounts.
We expect transparent reporting and clear explanations of all optimization decisions.
No fabricated results, guaranteed patient volumes, or misleading advertising practices.
Healthcare advertising must comply with Google's policies and applicable Indian regulations.
We prefer a long-term working relationship with a specialist focused on sustainable patient acquisition and measurable business outcomes.
How We Will Evaluate Applicants
We will prioritize candidates based on relevant healthcare experience, demonstrated results, campaign strategy, conversion tracking expertise, transparency, and their ability to improve the quality of leads.
Our objective: Build a reliable Google Ads acquisition channel that consistently generates qualified dermatology consultations and converts them into paying patients.
Please submit a detailed proposal explaining how you would approach this project for Dermis 365
Apply on Freelancer →
Project sourced from Freelancer.com. Applications happen directly on the original platform — we never collect your data.