Google Ads Competitor Spend Analysis

I need a clear, data-driven picture of what my direct competitors are doing in Google Ads within our local market. The end goal is simple: if I know roughly how much they invest, which keywords they fight for, and the volume of clicks they attract, I can fine-tune my own campaigns for better ROI.

Here is what I expect from you:
• Real time co working + training on my Google ads account so that I can manage things on my account
2. Robust estimates of each direct competitor’s monthly ad spend, click volume, and active keyword set in the local geographic area we both serve.
• Source the data through recognised platforms such as SEMrush, SpyFu, Similarweb, Auction Insights, or equivalent. Feel free to combine multiple tools to improve accuracy.
• Present the findings in a spreadsheet (CSV or Google Sheets) with separate tabs for spend, clicks, and keywords, plus a concise slide deck or PDF summarising the most actionable insights.
• Brief commentary on trends you notice—e.g., seasonal spikes, high-cost keywords they lean on, or budget shifts—so I can immediately translate the numbers into optimisation steps.

Acceptance criteria
1. Each competitor shows spend, estimated clicks, and at least their top 25 keywords with average CPC and search volume.
2. All figures are tied specifically to our local market (no national roll-ups).
3. You cite the tools and date ranges used for every estimate.
4. Recommendations are practical and directly linked to the data you provide.

If you have run similar competitive audits before, let me know the tools you prefer and typical turnaround time. I’m ready to review your methodology and get this rolling.