Google Ads B2B Lead Generation

I run a commercial printing business and I want a steady flow of qualified B2B enquiries through Google Ads. The sole aim of this campaign is lead generation, not traffic for its own sake or ecommerce sales.

Your role is to plan, launch, and optimise search campaigns that reach corporate buyers, marketing managers, and procurement teams who regularly purchase print services. I will provide the core service details and existing landing pages; you will bring the strategy and day-to-day management.

Key deliverables
• Keyword research focused on high-intent, business-oriented terms
• Compelling ad copy that highlights our print capabilities and B2B value propositions
• Conversion tracking set up via Google Tag Manager and Google Analytics so every form fill and phone call is captured
• Ongoing bid, budget, and negative-keyword management to keep cost per lead within target
• Weekly performance reports in Looker Studio with clear recommendations

Acceptance criteria
• Campaign is live within one week of project start
• Minimum of 20 qualified form submissions or calls in the first 30 days
• Cost per lead stays at or below the agreed benchmark

If you have previous success generating leads for service-based B2B companies—especially in print or related industries—let me know how you achieved it and which tools you rely on (Google Ads Editor, Optmyzr, etc.). I am ready to begin as soon as I find the right specialist.