Gold Jewellery Instagram & Facebook Campaign

I’m launching a new 1 gm gold jewellery line and need a results-driven social media campaign that turns curiosity into sales. The brand’s visual identity is ready; now I’m looking for a marketer who can translate it into scroll-stopping content on Instagram and Facebook.

Here’s what I need from you:
• A 30-day content calendar shaped around promotional posts and authentic customer testimonials, balanced to keep the feed both aspirational and trustworthy.
• High-quality creatives—static images, carousels, short Reels—optimised for each platform. All artwork must stay consistent with our colour palette, logo usage and product photography guidelines.
• Captions that pair persuasive copy with strong calls-to-action, using relevant jewellery and gift-giving hashtags to maximise organic reach.
• Meta Ads setup (Ads Manager) with precise audience targeting, budget pacing, and A/B variations so we can quickly identify the winning creatives.
• Weekly performance reports covering reach, engagement, CPC and—most importantly—conversions, along with actionable tweaks for continuous improvement.

Acceptance criteria
1. Calendar approved before the first post goes live.
2. Minimum three feed posts and three Stories per week; at least one Reel every ten days.
3. Ads must achieve a CTR above 2% and demonstrate positive ROAS within the first month.
4. All assets delivered in editable formats (PSD/AI or Canva links) plus ready-to-publish MP4/JPG files.
5. Clear, jargon-free weekly summary sent every Monday.

If you’ve previously boosted e-commerce sales for fashion or accessory brands through Instagram and Facebook, I’d love to see your work and hear how you plan to replicate that success for this launch.