GEO Specialist for AI Citations
Budget / SalaryHourly project
TypeFreelance project
LocationRemote
Posted1 hour ago
About the Role
We're looking for a GEO (Generative Engine Optimization) Specialist to help our Singapore and Malaysia clients' brands — as well as Craft Creative's own brand — get found, cited, and recommended inside AI-generated answers (ChatGPT, Google AI Overviews, Perplexity, Gemini, Copilot, and similar generative search tools).
This is a pilot engagement — the first time we're bringing on a dedicated GEO specialist. If the arrangement works well for both sides, there's real room to grow it into a better package, retainer, or long-term role.
We're specifically looking for someone with hands-on experience and a proven track record — not someone learning GEO on the job. Please be ready to share case studies, before/after results, or specific examples of brands you've helped get cited by AI engines.
Responsibilities
•Manage GEO efforts across multiple accounts: our Singapore and Malaysia client websites and Craft Creative's own website/brand
•Audit client websites and content to assess current visibility in AI-generated answers (ChatGPT, Perplexity, Google AI Overviews, Copilot, Gemini, etc.)
•Develop and execute GEO strategies to increase brand mentions, citations, and favorable positioning in AI-generated responses
•Research and monitor how target AI engines source, summarize, and attribute content
•Optimize existing content structure, formatting, and semantic clarity to improve machine readability and citation potential
•Identify content gaps and recommend new content (FAQs, comparison pages, structured data, etc.) designed to be picked up by AI answer engines
•Implement and advise on structured data / schema markup relevant to GEO
•Track brand/entity presence across LLM outputs and third-party sources that feed AI training/retrieval (review sites, forums, directories, Wikipedia/Wikidata, etc.)
•Provide regular reporting on visibility improvements, citations earned, and recommended next steps
•Collaborate with our content, SEO, and web development teams to align GEO efforts with existing SEO and marketing strategy
•Stay current on the fast-evolving GEO/AEO landscape and proactively suggest new tactics as engines and algorithms change
Requirements
•Proven, demonstrable experience in GEO/AEO (Generative/Answer Engine Optimization) — please include examples or results in your application
•Solid understanding of how LLM-based search and answer engines retrieve, rank, and cite sources
•Strong foundation in traditional SEO (technical, on-page, content) as it relates to and supports GEO
•Familiarity with structured data/schema markup
•Experience with content audits and content strategy
•Comfortable working independently, communicating progress clearly, and hitting agreed milestones
•Good written English for reporting and client-facing documentation
•Based in the Philippines, able to work remotely with overlap for Singapore-hours check-ins
Nice to have:
•Background in digital marketing agency work with multiple concurrent clients
•Familiarity with tools used for tracking AI search visibility/citations
•Understanding of the Singapore and/or Malaysia market and consumer search behavior
Engagement Details
•This is being scoped as a freelance / project-based trial to start
•Scope, hours, and payment terms to be agreed upon based on the initial project
•If results are strong, we're open to discussing a better package, retainer, or more permanent arrangement
How to Apply
Please send:
1.A short introduction and relevant experience
2.Examples or case studies of GEO work you've done (results/metrics preferred)
3.Your availability and preferred rate structure (hourly/project-based)
We're looking for a GEO (Generative Engine Optimization) Specialist to help our Singapore and Malaysia clients' brands — as well as Craft Creative's own brand — get found, cited, and recommended inside AI-generated answers (ChatGPT, Google AI Overviews, Perplexity, Gemini, Copilot, and similar generative search tools).
This is a pilot engagement — the first time we're bringing on a dedicated GEO specialist. If the arrangement works well for both sides, there's real room to grow it into a better package, retainer, or long-term role.
We're specifically looking for someone with hands-on experience and a proven track record — not someone learning GEO on the job. Please be ready to share case studies, before/after results, or specific examples of brands you've helped get cited by AI engines.
Responsibilities
•Manage GEO efforts across multiple accounts: our Singapore and Malaysia client websites and Craft Creative's own website/brand
•Audit client websites and content to assess current visibility in AI-generated answers (ChatGPT, Perplexity, Google AI Overviews, Copilot, Gemini, etc.)
•Develop and execute GEO strategies to increase brand mentions, citations, and favorable positioning in AI-generated responses
•Research and monitor how target AI engines source, summarize, and attribute content
•Optimize existing content structure, formatting, and semantic clarity to improve machine readability and citation potential
•Identify content gaps and recommend new content (FAQs, comparison pages, structured data, etc.) designed to be picked up by AI answer engines
•Implement and advise on structured data / schema markup relevant to GEO
•Track brand/entity presence across LLM outputs and third-party sources that feed AI training/retrieval (review sites, forums, directories, Wikipedia/Wikidata, etc.)
•Provide regular reporting on visibility improvements, citations earned, and recommended next steps
•Collaborate with our content, SEO, and web development teams to align GEO efforts with existing SEO and marketing strategy
•Stay current on the fast-evolving GEO/AEO landscape and proactively suggest new tactics as engines and algorithms change
Requirements
•Proven, demonstrable experience in GEO/AEO (Generative/Answer Engine Optimization) — please include examples or results in your application
•Solid understanding of how LLM-based search and answer engines retrieve, rank, and cite sources
•Strong foundation in traditional SEO (technical, on-page, content) as it relates to and supports GEO
•Familiarity with structured data/schema markup
•Experience with content audits and content strategy
•Comfortable working independently, communicating progress clearly, and hitting agreed milestones
•Good written English for reporting and client-facing documentation
•Based in the Philippines, able to work remotely with overlap for Singapore-hours check-ins
Nice to have:
•Background in digital marketing agency work with multiple concurrent clients
•Familiarity with tools used for tracking AI search visibility/citations
•Understanding of the Singapore and/or Malaysia market and consumer search behavior
Engagement Details
•This is being scoped as a freelance / project-based trial to start
•Scope, hours, and payment terms to be agreed upon based on the initial project
•If results are strong, we're open to discussing a better package, retainer, or more permanent arrangement
How to Apply
Please send:
1.A short introduction and relevant experience
2.Examples or case studies of GEO work you've done (results/metrics preferred)
3.Your availability and preferred rate structure (hourly/project-based)
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