Fun Finance Brand & Logo - 25/09/2026 04:29 EDT

I am starting a small fintech and want my visual identity to be as energetic as the solutions we provide for millenials. Instead of the usual conservative feel that dominates this sector, I’m after a fun and vibrant look that still communicates trust and credibility.

I already have:
• A colour palette
• The base logo design (it needs to be tweaked to make unique)
• The company name
• An idea for a character

Here’s what I’d like from you:
• A distinctive, scalable logo delivered in vector formats (AI, EPS, SVG) plus web-ready PNGs and JPEGs based off the existing draft logo.
• A unique, distinctive, scalable watermark delivered in vector formats, independent and combined with the logo (EPS, SVG) plus web-ready PNGs and JPEGs.
• A unique, scalable character keeping in the theme of the logo delivered in vector formats (EPS, SVG) plus web-ready PNGs and JPEGs.
• A compact brand guide covering the chosen colour palette, typography, spacing rules and any graphic elements or patterns you introduce that aligns with the logo and watermark style. Typography suggestion to be standard font.
• Mock-ups that show the logo and palette in context—think a simple social-media post and a website header—so I can visualise how the identity comes together.

I’m open on exact hues; bring forward bold combinations you feel suit a forward-thinking financial brand. Clean files, organised layers and a brief rationale for your design choices will be the acceptance criteria.

Content must be original content and not AI generated. All rights to be owned by me.

If you’re excited about injecting some personality into finance, I’d love to see your ideas and a quick timeline for first concepts. I'm excited to work with someone who'll be able to work quickly and creatively with me.