Full-Spectrum SEO Overhaul

My web-design agency needs a comprehensive SEO refresh that covers on-page, off-page and technical work, plus the newer layers of AEO, GEO and AI-assisted optimisation. The single most important outcome is a noticeable lift in our search-engine rankings for local intent keywords; traffic and conversions will follow once visibility is fixed.

Scope of work
• Audit: current site health, backlink profile, schema status, Core Web Vitals and local pack positioning
• Strategy: keyword map centred on local search, E-E-A-T content plan and geo-targeted link-building roadmap
• Implementation: metadata, structured data, page speed fixes, internal linking, Google Business Profile optimisation, location pages, citation cleanup and AI-driven content suggestions
• Off-page: authority backlinks, local directory submissions and review-generation guidance
• Tracking: set up dashboards that show ranking movement, crawl errors and engagement KPIs in real time

Acceptance criteria
1. Priority keywords move into the top 3 local SERP positions within the agreed timeframe.
2. Technical health score (Lighthouse/GTmetrix) exceeds 90.
3. Clear documentation of every change, with next-step recommendations.

Please outline your proposed timeline, the key tools you rely on (e.g., Screaming Frog, Ahrefs, Surfer, ChatGPT prompts, etc.) and a brief example of similar local SEO wins you’ve delivered.