Experienced Website SEO Specialist Required – Long-Term SEO & Organic Growth

Experienced Website SEO Specialist Required – Long-Term SEO & Organic Growth

We are looking for an experienced, technically strong and results-oriented **SEO Specialist / SEO Expert** to manage and improve the organic search performance of our clients websites.

We are a digital marketing agency and work with clients across different industries and locations. We are looking for a reliable SEO professional who can take responsibility for the complete SEO process and help us achieve **higher Google rankings, qualified organic traffic, genuine enquiries and measurable business growth**.

This is intended to be a **long term collaboration** for the right freelancer.

Primary Objective

Our goal is not simply to increase website traffic or build a large number of backlinks.

We want to achieve:

**Better Rankings → Relevant Organic Traffic → Quality Enquiries → Genuine Leads → More Business**

The selected freelancer should understand both **SEO fundamentals and business-focused SEO strategy**.

Key Responsibilities

The freelancer should be capable of handling the complete SEO process, including:

1. SEO Audit & Strategy

* Complete website SEO audit
* Technical SEO audit
* On-page SEO audit
* Off-page SEO analysis
* Competitor analysis
* Keyword gap analysis
* SEO strategy and roadmap
* Identification of ranking and traffic opportunities

2. Keyword Research

* Comprehensive keyword research
* Primary and secondary keyword selection
* Long-tail keyword research
* Local SEO keywords
* Commercial and transactional keywords
* Search intent analysis
* Competitor keyword analysis
* Keyword mapping across website pages

3. Technical SEO

* Website crawl analysis
* Indexing and crawlability issues
* XML sitemap optimization
* Robots.txt optimization
* Canonicalization
* Redirects and broken links
* URL structure
* Duplicate content issues
* Schema markup
* Core Web Vitals recommendations
* Mobile usability
* Website architecture and internal linking
* Google Search Console analysis
* Google Analytics analysis

4. On-Page SEO

* Title tag optimization
* Meta description optimization
* H1/H2/H3 optimization
* Content optimization
* Keyword placement
* Search intent optimization
* Internal linking
* Image optimization
* Alt text optimization
* URL optimization
* Content gap identification
* Existing page optimization
* New landing page/content recommendations

5. Content SEO

The freelancer should understand how to create or guide SEO-focused content that is:

* Helpful and relevant
* Search-intent focused
* Naturally optimized
* User-friendly
* Commercially useful
* Designed to improve rankings and conversions

Content should never be keyword-stuffed or generated purely for search engines.

6. Off-Page SEO & Link Building

We require **quality-focused and relevant link building**, not bulk/spam backlinks.

The freelancer should have experience with:

* Relevant contextual backlinks
* Guest posting
* Niche-relevant placements
* Local citations
* Business directories
* Competitor backlink analysis
* Link gap analysis
* Digital PR opportunities
* Brand mentions
* Resource link building
* Local SEO link building

We strongly prefer **relevant, trustworthy and sustainable backlinks** over high-volume automated link building.

7. Local SEO

For clients targeting specific cities/locations, the freelancer should understand:

* Local keyword research
* Location landing pages
* Local citations
* NAP consistency
* Local business relevance
* Local competitor analysis
* Google Business Profile coordination
* Local backlink opportunities
* Location-based content strategy

8. Competitor Analysis

Regularly analyze competitors to identify:

* Their ranking keywords
* Backlink profiles
* Content strategy
* Top-performing pages
* Keyword gaps
* Link-building opportunities
* SERP opportunities

Based on this analysis, we expect actionable recommendations and continuous improvements.

SEO Tools

Experience with professional SEO tools is highly preferred, including:

* Google Search Console
* Google Analytics
* Google Keyword Planner
* Ahrefs
* SEMrush
* Moz
* Screaming Frog
* Google PageSpeed Insights
* Other professional SEO and technical auditing tools

Reporting

The freelancer should provide regular, transparent reports covering:

* Keyword ranking movement
* Organic traffic
* Organic clicks and impressions
* Top-performing pages
* New keywords
* Lost/gained rankings
* Backlinks built
* Technical improvements
* SEO work completed
* Issues identified
* Recommended next steps

We are particularly interested in **business focused metrics**, including organic enquiries, leads and conversions wherever tracking is available.

What We Are NOT Looking For

Please do not apply if your strategy mainly consists of:

* Automated backlink software
* Bulk directory submissions
* Spam comments
* PBN networks without proper evaluation
* Low-quality guest posts
* Mass article submissions
* Keyword stuffing
* Copy paste content
* Guaranteed #1 ranking promises

We are looking for **sustainable, Google-compliant SEO practices**.

What We Expect From You

The ideal freelancer should:

* Have strong practical SEO experience
* Understand Google's ranking ecosystem
* Be comfortable with technical SEO
* Understand search intent and content strategy
* Have strong keyword research skills
* Know how to build quality backlinks
* Understand local and national SEO
* Be analytical and data-driven
* Communicate clearly
* Take initiative and suggest improvements
* Be able to work independently
* Focus on long-term organic growth

Most importantly, we need someone who does not wait for instructions for every task. We expect the SEO specialist to **analyze the website, identify opportunities and proactively recommend what should be done next.**

Long-Term Partnership

We are looking for a freelancer who can become a reliable **SEO execution partner for our agency**.

If the quality of work and results are good, we can provide ongoing SEO projects for multiple clients and build a long-term professional relationship.

The freelancer should be comfortable working under our agency's direction and maintaining professional communication with our team.

To Apply

Please provide the following:

1. Your total SEO experience.
2. Types of SEO projects you have managed.
3. Industries/niches you have worked with.
4. Experience with local, national and international SEO.
5. SEO tools you regularly use.
6. Examples of websites you have worked on.
7. Results achieved on previous projects, if available.
8. Your approach to technical SEO, on-page SEO and link building.
9. Your monthly charges.
10. Your availability and expected working hours.

**Please apply only if you have genuine hands-on SEO experience and can demonstrate the quality of your work.**

We are looking for a professional who can help us deliver **better rankings, qualified organic traffic and genuine business results for our clients.**