FREELANCE D2C - SHOPIFY & AUTOMATIONS MANAGER

KRA : Shopify | Website | WhatsApp / AiSensy | Integrations | Automation

**Brand: XXX — Premium D2C Menswear
**Engagement:** Freelance / Monthly Retainer
**Location:** Remote
**Budget:** ₹25,000–₹35,000 per month, depending on experience

ABOUT THE ROLE
We are looking for a technically strong **freelance D2C E-commerce & Shopify Manager** to take ongoing ownership of our digital commerce ecosystem.

This is **not a basic Shopify maintenance role**.

We already have an operating Shopify website. We need someone who can run, maintain, troubleshoot and continuously improve the entire digital customer journey — from the website and checkout to WhatsApp automation, integrations, tracking and customer flows.

You should be comfortable working independently and solving problems rather than simply executing instructions.

WHAT YOU WILL OWN

1. Shopify & Website
* Day-to-day Shopify management and maintenance
* Shopify Liquid, HTML, CSS and basic JavaScript
* Theme modifications and small feature development
* Product, collection and merchandising updates
* Website UX improvements
* Mobile and desktop QA
* Troubleshooting apps, checkout and website issues
* Website speed/performance and technical optimisation

2. WhatsApp & AiSensy
* Build and maintain **AiSensy WhatsApp flows**
* Customer onboarding and automated journeys
* SUBTTL Circle / community communication flows
* Abandoned cart and post-purchase journeys
* Broadcasts and campaign setup
* WhatsApp templates and segmentation
* CTWA / WhatsApp lead journeys
* Monitor delivery, failures, duplication and flow logic

3. Integrations & Digital Operations
Work with and troubleshoot integrations such as:
* Shipway / Shiprocket
* Razorpay / payment systems
* Shopify apps
* WhatsApp / AiSensy
* GA4
* Google Tag Manager
* Meta Pixel / Events
* CRM / email tools where applicable

4. Tracking, SEO & Conversion
* Ensure GA4/GTM/pixels and key events are functioning correctly
* Basic technical SEO/AEO/schema maintenance
* Identify website friction and conversion issues
* Implement practical CRO/UX improvements
* Ensure tracking remains intact after website changes

THE PERSON WE ARE LOOKING FOR

* **2–5+ years of relevant Shopify/D2C experience**
* Strong Shopify/Liquid experience
* Good working knowledge of HTML/CSS/JavaScript
* Experience with **WhatsApp automation / AiSensy or similar platforms**
* Understanding of customer journeys and automated flows
* Experience with Shopify apps and third-party integrations
* Working knowledge of GA4, GTM and Meta Pixel
* Strong troubleshooting and debugging ability
* Solid understanding of e-commerce operations
* Ability to work independently without requiring constant supervision

MOST IMPORTANTLY:
We are looking for someone who understands **how the systems connect**, not someone who only knows how to operate individual tools.

For example:
**Meta / Instagram → Website → Shopify → Purchase → WhatsApp → Shipping → Delivery → Review → Repeat Purchase**

You should be able to understand, monitor and troubleshoot the entire journey.

HOW WE EXPECT TO WORK
This is a **freelance monthly-retainer position**, not a full-time employment role.
We do not need someone online 8 hours a day.

We need someone who:
* Takes ownership of the systems
* Responds reliably
* Can handle routine work independently
* Is available when important issues arise
* Can support launches and campaigns
* Communicates clearly
* Documents important changes
* Proactively identifies problems instead of waiting for them to become failures

Routine requests should generally be handled within **24 hours**, with faster response for important website, checkout or campaign issues.

COMPENSATION
**₹25,000–₹35,000/month**, depending on experience, technical capability and scope.
Major new development projects or substantial feature builds can be separately scoped and quoted.

TO APPLY
Please send:
1. Years of Shopify experience
2 Examples of Shopify/D2C stores you have worked on
3. Your experience with **AiSensy / WhatsApp automation**
4. Examples of customer journeys or flows you have built
5. Your experience with GA4, GTM and Meta Pixel
6. Your availability / typical response time
7. Whether you work independently or through an agency
8. Any relevant portfolio or references

**Please do not apply if your experience is limited to uploading products, changing banners or basic Shopify administration.**

We are looking for someone who can **own the technology and operational flow behind a growing D2C brand.**