Fix Meta Pixel Tracking

Ads Manager keeps crediting my campaign with 78 purchases, yet Shopify only shows seven real orders. The Meta Pixel is installed and firing, but clearly the conversions are not being logged—or are being logged multiple times—correctly. I recently adjusted several ad sets, so the problem might sit in the new campaign configuration rather than the theme code itself.

I need a Meta Pixel and Conversion API specialist to trace the root cause, clean up any duplicate or missing events, and bring purchase numbers in Ads Manager back in line with the live orders inside Shopify.

Acceptance criteria:
• Events Manager displays zero critical pixel or CAPI errors.
• A single Purchase event is fired (browser + server deduplicated) per actual order during testing.
• A real test order registers once in Ads Manager and once in Shopify, with no phantom duplicates within 30 minutes.
• A brief hand-over note outlines the fixes so I can maintain them going forward.

If you are fluent in Shopify’s native Facebook channel, Facebook Events Manager, and debugging tools such as Pixel Helper, I’m ready to get this solved right away.