Facebook/Meta Ads Performance Audit

Facebook Ads Analysis Consultant
We are looking for an experienced Facebook/Meta Ads Analysis Consultant to review our existing advertising campaigns and provide actionable recommendations to improve performance, targeting, and return on ad spend.

Responsibilities
* Analyze existing Facebook and Instagram ad campaigns
* Review campaign structure, targeting, audiences, creatives, placements, and budgets
* Evaluate key metrics including CTR, CPC, CPM, CPA, ROAS, conversions, and engagement
* Identify underperforming campaigns and areas of wasted ad spend
* Analyze audience performance and recommend targeting improvements
* Review ad creatives and messaging to determine what is performing best
* Assess Meta Pixel, conversion tracking, and attribution setup
* Recommend campaign optimization and testing strategies
* Provide a clear report highlighting findings, opportunities, and prioritized actions
* Meet with our team to explain recommendations and answer questions

Qualifications
* Proven experience managing or analyzing Facebook and Instagram advertising campaigns
* Strong knowledge of Meta Ads Manager and Meta Business Suite
* Experience with campaign analytics, conversion tracking, and attribution
* Ability to translate advertising data into clear business recommendations
* Experience improving ROAS and reducing customer acquisition costs
* Strong communication and reporting skills
* Must be from USA/UK/Philippines.

Preferred
Experience auditing accounts with significant advertising spend and providing independent strategic recommendations. Meta Blueprint certification or agency/consulting experience is a plus.

Engagement
This can begin as a short-term consulting engagement focused on auditing and analyzing our current Facebook/Meta advertising, with the possibility of ongoing optimization support based on results.